There’s never an easy time to build a new fashion label. But these rising brands made big moves—like making their runway debuts or launching a new womenswear category—in the midst of a global pandemic. Fashion in 2022 isn’t about being on trend so much as it is about having a deeply original sense of personal style. And so, these designers go their own way, offering unique looks that suit every individual style personality.
Love fresh takes on tailoring? Check out Sukeina’s origami folds, Interior’s asymmetrical cuts, Puppets and Puppets’ fruit prints, or Saint Sintra’s trompe l’oeil bows. Handcraft and one-of-kind upcycled pieces more your thing? Diotima does its crochet work with artisan partners in Jamaica, while Sindiso Khumalo teams weaving, printing, and embroidery workshops in South Africa and Burkina Faso. Meanwhile, Conner Ives, Jawara Alleyne, and Dauphinette turn deadstock fabric into treasure. Searching for the perfect unconventional LBD? Look no further than the daring cutouts and delicate strap details at Maximilian and Nensi Dojaka.
Whoever you are—and whoever you imagine yourself to be in fall 2022—shop 15 of the labels we can’t get enough of right now below.