Once upon a Fashion Week—let’s call it 2010—there were so many things to want that you just couldn’t get: A Phoebe Philo Céline bag. A pair of Frame denim jeans. A compliment whispered by a Gossip Girl. An explanation of that random new app called Instagram. Speed to 2022, and most everything, from a celebrity shoutout to a “sold out” status bag, can be double-clicked into existence—past and future trends included.
“I’ve only been buying vintage clothes for the past three years,” said a Gen Z Cool Girl™ this morning. (She asked to remain anonymous, because her fast fashion ad campaigns depend, quite literally, on encouraging her followers to shop.) “I wish I could say I only buy resale for the environment. Really I’m just bored. There’s nothing new out there.”
Then the lights dimmed, and suddenly—to quote Mrs. Potts in Beauty and the Beast—there might be something there that wasn’t there before. Namely, some actual newness on the runways that can transfer its magic into the world of real people, instead of just lingering as a magazine tear-out on a vision board. Here’s where we found it.