Clare Waight Keller has turned Chloé into a bankable, desirable no-brainer for cool girls of all ages. Maybe because she is one herself, she intrinsically understands what women want and need—easy clothes for work and play that feel like a million but aren’t so over-the-top you stick out like a sore thumb. No, Chloé girls turn heads because their style is effortless without trying to be.
Sticking to her aesthetic values, spring mixed ’70s sportswear with utilitarian and super romantic looks. Basically, classic French street wear, therefor cooler than the norm: roomy linen shorts, navy and blush pink cotton day dresses and a gaggle of flou and frilled georgette frocks.
Not into the tomboy strappy dungarees and conductor striped jumpsuits? D’accord. There were flirty sailor dresses, pleated color blocked gowns and sporty shorts and skirts that were still very, very femme.
Keller threw in some sexy lingerie details that were subtle—Chloé is more about innocent gamines than vamps. White tuxedo shirts and camisoles had tiny buttons and built in bras, and some of the sailor looks had a filmy sheer quality.
Florals, lace and eyelet were cut into cropped pants and smock tops, many featuring signature envelope knots on sleeves or big bows on shoulders. And the accessories were especially charming—the new Faye backpack, alphabet charm bracelets and key lanyard necklaces, all of which are oh-so-easy entry points for those who have always dreamed about growing up to be a Chloé girl.
From: Harper’s BAZAAR US