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The Patek Philippe Generation Campaign Will Give You All The Feels

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Jewels & Watches

The Patek Philippe Generation Campaign Will Give You All The Feels

“You never actually own a Patek Philippe. You merely look after it for the next generation.”

December 16, 2016

“You never actually own a Patek Philippe. You merely look after it for the next generation.” That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. With a strong emotional approach, the persuasive black and white images still tug at heartstrings with the precious moments captured between mother and daughters, as well as fathers and sons.

All these real-life moments were captured by world-famous photographers – Peggy Sirota, Peter Lindbergh, Jeanloup Sieff, Mary Ellen Mark, Ellen Von Unwerth, Marden Smith, Glen Luchford, Craig McDean, Veronique Vial, Robert Wyatt – who with great sensitivity imbued the campaign with their very personal signatures.

This year, four new ads (two for men’s and two for ladies’ watches) were released, and add a new element with some photos featuring three generations.

By Debby Kwong

Related articles:

The Best Women’s Watches To Invest In Now

The Best Instagram Accounts to Follow for Major Bling Inspiration

Your Complete Guide To Watch Brands And How To Pronounce Them

https://www.harpersbazaar.com.sg/gallery/patek-philippes-generation-campaign/
The Patek Philippe Generation Campaign Will Give You All The Feels
Shot by Peter Lindbergh in 2006.
image

Patek Philippe

Photo: Patek Philippe
Shot by Marden Smith in 1997.
image

Patek Philippe

Photo: Patek Philippe
Shot by Mary Ellen Mark in 1998.
image

Patek Philippe

Photo: Patek Philippe
Shot by Peggy Sirota in 2003.
image

Patek Philippe

Photo: Patek Philippe
Shot by Peggy Sirota in 2003.
image

Patek Philippe

Photo: Patek Philippe
  • TAGS:
  • Marden Smith
  • Mary Ellen Mark
  • Patek Philippe
  • Peggy Sirota
  • Peter Lindbergh
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MCI (P) 056/12/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.