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Paris Fashion Week: 10 Best Looks From H&M Studio SS17

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Paris Fashion Week: 10 Best Looks From H&M Studio SS17

H&M Studio spring/summer 2017 brought the party to the runway with a collection centred around inclusivity and love

March 2, 2017

When was the last time you saw a smile on the catwalk? H&M’s latest Studio show featured plenty of smiling models, who also walked around the set inside the Tennis Club de Paris with a spring in their purposeful steps. Maybe there’s a reason for all that display of joy—the presentation marked the first time H&M’s menswear range is shown alongside its women’s. More importantly, the new Studio collection kick started H&M’s move into the off-the-runway, direct-to-consumer domain. “Anything that brings us closer to our customers and makes fashion even more accessible is very positive,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. Ballet was the starting point from which the design team spun a collection comprising flirty dresses, technical anoraks, sporty hoodies and nylon trousers. You won’t be dancing along to Tchaikovsky’s The Swan Lake in these clothes for sure, but there’s enough grace and energy in their outlook to power you through a night at a dance club.

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The Fun Fabulous and Fresh finale to @hm first "see now buy now" collection had @theweeknd on set! 🎤🎧🎼🎹🎸 —EIC @kennieboy #HarpersBazaarSG

A post shared by Harper's BAZAAR Singapore (@harpersbazaarsg) on Mar 1, 2017 at 10:51pm PST

By Gerald Tan

See more of the latest coverage from the Paris Fashion Week fall/winter 2017 shows here and follow us on Instagram (@harpersbazaarsg) for immediate updates!

Related articles:

All The Front Row Stars At Paris Fashion Week Fall/Winter 2017

Paris Fashion Week: 10 Best Looks From Dries Van Noten FW17

Your Complete Horoscope For March 2017 Is Here

https://www.harpersbazaar.com.sg/gallery/pfw-hm-studio-ss17/
Paris Fashion Week: 10 Best Looks From H&M Studio SS17
H&M Studio spring/summer 2017
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H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
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H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
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H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
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H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
image

H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
image

H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
image

H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
image

H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
image

H&M Studio spring/summer 2017

Photo: Getty
H&M Studio spring/summer 2017
image

H&M Studio spring/summer 2017

Photo: Getty
  • TAGS:
  • Fashion
  • Fashion Week
  • H&M
  • H&M Studio
  • Paris Fashion Week
  • PFW
  • PFW FW17
  • Runway
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.