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Calvin Klein’s New Campaign Has Raf Simons Written All Over It

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Fashion

Calvin Klein’s New Campaign Has Raf Simons Written All Over It

The Belgian designer is slowly making his mark on the American sportswear brand

February 10, 2017

Forget what you think you knew about American sportswear brand Calvin Klein. The house’s overtly sexy campaigns from days of yore have been given the Raf Simons treatment, and it looks set to be taken in an art-filled direction.

Teaming up with photographer Willy Vanderperre, one of Simons’ long-time creative collaborators, the new campaign features works by artists Andy Warhol, Dan Flavin, Richard Prince and Sterling Ruby, and highlights Simons’ passion for art.

“It’s a celebration of Calvin Klein’s iconic underwear and jeans, acknowledging their status as Pop and showing them in the world of art,” Simons told WWD.

All eyes are now on the brand’s upcoming fall/winter 2017 show at New York Fashion Week, which is sure to give an inkling of where Simons is steering the brand for the future.

By Pakkee

Related articles:

Millie Bobby Brown Is The Face Of Calvin Klein’s New Line

The Calvin Klein Logo Doesn’t Look Like This Anymore

The Best Campaigns Of Spring 2017

https://www.harpersbazaar.com.sg/gallery/raf-simons-new-calvin-klein-ss17-campaign/
Calvin Klein's New Campaign Has Raf Simons Written All Over It
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
Calvin Klein SS17 Campaign
image

calvin klein ss17

Photographed by Willy Vanderperre
  • TAGS:
  • Art
  • Calvin Klein
  • Campaigns
  • Fashion
  • Raf Simons
  • SS17
  • Willy Vanderperre
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.