Ray-Ban's New Collection Imbues Retro Favourites With Contemporary Appeal
"Now-talgia" is real.
Fashion is undoubtedly going back to the future. From brands and designers doubling down on nostalgic reinvention—think J.Lo reprising a 20-year-old gown and fashion's own Y2K rebel princess Paris Hilton closing the Versace Spring/Summer 2023 show in a chainmail dress—to the Y2K aesthetic reemerging among Gen Zs, "now-talgia" is real.
When it comes to sunglasses, oversized styles in bold colours and statement silhouettes are similarly leaning towards a retro sensibility. Enter Ray-Ban that has long staked its claim in the halls of fashionable and stylish eyewear—you would be mistaken if you thought that its classic designs are not suited for the fast-changing, fickle contemporary tastebuds. Consider this edit of the brand's cult favourites imbued with modern appeal so you can have the best of both worlds.
These aviators, featuring a double nose bridge and tinted lenses, are a nod to the '70s. Its new mirror gradient Chromance crystal lenses provide greater colour, clarity and glare-protection. Take your pick from three sizes, ranging from a classic fit to an oversized statement.
This cult classic has been reimagined for the now. Its distinctive soft square shape, keyhole bridge as well as tortoiseshell frame exude a sense of retro glamour and will make for a stunning piece of eyewear.
For unique souls who prefer something out of the norm, the circular shape of the New Round eyewear is perfect. The shades are light yet strong, easy on style and versatile.
Created in 1957, the original Caravan design is marked by its squarish shape that balances its slender frame. The New Caravan, updated with rivet-inspired engravings as well as gradient mirror Chromance lenses and solid or gradient crystal shades, is a standout style and instant classic with the power to impress for years to come.
Sunglasses weren’t just big; they were colourful too. These cat-eye sunnies has a semi-transparent frame that lends an air of lightness to it, making it wearable for the everyday.
Not only do these hexagonal sunnies come with a cool blue tint, they also give off a vintage vibe thanks to their skinny steel frame and an edginess that will complement your style.
The new Ray-Ban collection is currently available in Ray-Ban stores and selected certified Ray-Ban resellers.