Rihanna walks to the beat of her own drum. She releases albums on her own terms, brushes off an invitation to perform at the Super Bowl Halftime Show, and releases her fashion collections outside the industry schedule. She does the unexpected.
Indeed, freedom and self-expression is what she embodies. So much so that Rihanna is the newest recipient of the NAACP’s President’s Award, an accolade she has garnered for pioneering efforts in promoting diversity with all her endeavors, from her music to her beauty brand to her lingerie line.
This principle takes form in the release of her latest collection for her apparel brand. Dubbed Fenty 2-20, the 14-piece lineup is composed of oversized ribbed jumpers, matching trousers, hoodies, leather skirts, and sweater- and shirtdresses in saturated hues. There are also accessories, which include slouchy metallic ankle boots, high-tops, and sunglasses. The cool, urban vibe that is part and parcel with her modus operandi, to be sure, permeates throughout, along with her unmistakable glamour.
But what really takes the collection to the next level is the brand’s marketing efforts. Lensed by photographer Thurstan Redding, the campaign features a band of models who fully encapsulate Rihanna’s mission of diversity. Included are scholar Amy Sall, who pushes forward youth empowerment in Sub-Saharan Africa; Kai-Isaiah Jamal, a trans-visibility artist and spoken-word poet; Alexandra Genova, a writer and documentary filmmaker; and Amrit, an artist and model. It also helps that all of them are mighty attractive too. See the collection in full.
This article originally appeared on Harper’s BAZAAR US.