In a nod to American heritage and to Coach’s Valentine’s Day slot for New York Fashion week, creative Director Stuart Vevers’s revisited the brand’s most-loved styles with a modern twist for the Fall 22 collection.
Set against a “regular” suburb backdrop in America that is accompanied with a romantic soundtrack, nostalgia was definitely a central theme for this runway. The set pieces were specifically curated to elicit the audience’s memories of daily lives back in their quiet hometowns before moving out to the big cities.
Fashion-wise, instead of presenting an all-encompassing collection, Vevers opted to do contrasting capsules of grunge and sweet designs.
Tan outerwear with shearling opened the show along with an updated version of Coach’s 1964 sling bag. The shearling pieces paid homage to Coach’s first head designer, Bonnie Cashin. The coats were paired with minimalistic tops and bottoms, but the breath of fresh air came with the skorts seen on male models.
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As the outerwear made their exits, babydoll dresses in an array of colours and prints – flowers and large scale houndstooth – sashayed their way down the sepia-toned runway. Pops of neon were the modern elements applied to this set of looks through thick sunglasses and chokers with whistle charms.
Next up, graffiti makes a comeback in a myriad of t-shirts, shorts, skirts, and jackets. Keeping true to the punk vibe, the colour palette revolved mostly around neon yellow, purple, grey and brown.
Juxtaposing the graphic prints, babydoll dresses in lace patterns made a quick appearance with bold accessories – leather baseball caps stood out the most, which is a clear tribute to New Yorker’s love for the sport.
Leather ensembles followed the dresses before circling back to another onslaught of babydoll dresses in pastel hues – solidifying the collection’s stance as a love letter to the duality of American fashion before the 2000s.
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Closing the show, outerwear with shearling and graffiti-printed panels marched down the runway to tie up the looks seamlessly. Furthermore, these final shearling numbers were the perfect finale as they will undoubtedly be the hottest items from Coach’s Fall lineup.
Vevers’ show might have seemed mysterious or chaotic at first glance but in truth, it is a reflection and a modern imagination of America’s cultural and style heritage dating back to the 70s and 90s while referencing the label’s beloved home of New York City.