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Selena Gomez On How The Power Of Kind Words Inspired Her Rare Beauty Lipstick Line

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Beauty

Selena Gomez On How The Power Of Kind Words Inspired Her Rare Beauty Lipstick Line

Selena Gomez’s makeup brand, Rare Beauty, launches a line of lipsticks and lip liners inspired by positive affirmations.

by BALVINDER SANDHU   /   October 23, 2022
Selena Gomez

Photo: Courtesy of Rare Beauty

Being in the glare of the spotlight, Selena Gomez has battled her fair share of mental health struggles, and has spoken openly about her bipolar diagnosis, anxiety and depression.

Her experiences have inspired her to use her fame for good. This year, the 30-year-old launched Wondermind, an online platform that aims to destigmatise mental health through podcasts and interviews. She is also making an impact through her vegan and cruelty-free beauty brand Rare Beauty.

Related article: Selena Gomez Has Secretly Been Wearing Rare Beauty’s New Lipsticks And Liners For Months

Established in 2020, Rare Beauty aims to create a safe space that supports mental well-being. To kick-start this goal, the pop star and actress established the Rare Impact Fund, which pledges to raise US$100 million (S$139 million) over the next decade to provide mental health services for underprivileged communities. In 2021, she unveiled the brand’s Mental Health 101 campaign, which supports mental health education in the US.

Selena is also a firm believer in positive self-affirmation. Rare Beauty’s latest collection, Kind Words, features matte lipsticks and lip liners in 10 wearable shades. Each shade is named after – you guessed it – a “kind word”, such as Humble, Fun, Gifted, Strong, and Bold. Thanks to an innovative formula, the lippies adapt to the shape of your pout, resulting in a plush and lightweight colour. Another highlight: creamy and waterproof lip liners that glide on like a balm.

Here, Selena shares more about Kind Words, her beauty secrets, and how she looks after her mental health.

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https://www.harpersbazaar.com.sg/gallery/selena-gomez-on-how-the-power-of-kind-words-inspired-her-rare-beauty-lipstick-line/
Selena Gomez On How The Power Of Kind Words Inspired Her Rare Beauty Lipstick Line
Why did you name this collection Kind Words?
custom

I think it’s so important to use kind words with yourself and with others. I want you to be reminded of this every time you pick up your lipstick and put it on. We’d also like to say that using kind words should be as easy as applying lipstick.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

What is it about the new range that you love most?
custom

I love how wearable and comfortable these products are. The lipstick is cushiony and long-lasting, while the liner is super creamy and goes on so smoothly.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

You’re a singer, actress, producer, businesswoman and an all-round inspiration to young women everywhere – what’s your secret to success?
custom

The saying “You are who you surround yourself with” really speaks to me. I think it’s so important to have an incredible team.

Related article: Chanel Launches New Beauty Project ‘Comètes Collective’

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

Any application tips or hacks to share?
custom

I like to use a darker lip liner for more definition, and to enhance my natural lip shape. I’ll pair it with a slightly lighter lipstick to add volume. The liner in Wise (warm brown nude) and lipstick in Humble (rose mauve) are great for this. To make my lips last all day, I love to layer the liner and lipstick. I’ll fill in my full lip with the liner first because it’s waterproof. Then, I’ll apply the same shade of lipstick on top.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

How do you destress?
custom

Exercise is a great way for me to be in the moment and focus on myself. I love boxing and swimming.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

And your mental health goals?
custom

The work we do with Rare Impact is so important to me – one per cent of Rare Beauty sales are donated to the Rare Impact Fund to increase access to mental health services for young people in the US. I’ve been very open and honest with people about my journey with mental health, and if it helps them to know that they’re not alone, I hope this can inspire more people to open up and ask for help when they need it.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

What are some “kind words” you think everyone should use?
custom

Strong, Humble, Worthy, Talented, Creative – we named all 10 shades after powerful words that you could (and should!) say to yourself or a friend.

Related article: The 15 Best Toiletry Bags For Staying Organized 24/7

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

Many women choose lipstick colours to suit their moods – do you do the same?
custom

Definitely! It’s so much fun to mix and match with this range. I love a beautiful neutral for everyday wear, and a bolder lip for a night out.

This article originally appeared in Her World.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

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MCI (P) File Ref. No. 025/12/2023. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.