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Check Out These Singapore Gen Z Brands Making In-Your-Face Accessories

Check Out These Singapore Gen Z Brands Making In-Your-Face Accessories

The unusual brand names aside, these costume jewellery labels started by enterprising Singapore youths sure catch our attention for their daring and out-of-the-box designs.

Young brands like Socksinmymouth are standing out for their irreverent in-your-face jewellery designs.
Young brands like Socksinmymouth are standing out for their irreverent in-your-face jewellery designs.

Young brands like Socksinmymouth are standing out for their irreverent in-your-face jewellery designs. Credit: Socksinmymouth

Young brands like Socksinmymouth are standing out for their irreverent in-your-face jewellery designs.

Pursuing what they love is exactly why these five Gen Z female entrepreneurs are thriving on the Gram. Each of these Singapore-based individuals has a unique aesthetic, which is reflected in their statement designs. Whether you’re looking for a one-of-a-kind soft toy bag (who can say no to Hello Kitty?) or a goth-inspired necklace that Wednesday Addams would wear, drop these girls a DM with a brief and they’ll work their magic to create a custom work of art for you.

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STITCHCR4FT
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With a formal degree in fashion design, 24-year-old Jaina Koo of @stitchcr4ft decided to create bags as they are something that could be worn every day and brought everywhere. Originally sewing conventional bags from fabric, the designs evolved into soft toy bags as they were more distinctive and fun to create. She even learned 3D design to incorporate resin-printed embellishments to allow more personalisation for her customers. “Resin products were meant to accessorise my bags initially, but after listening to feedback, I decided to sell them on their own, and that’s how resin-printed key chains became a popular Stitchcraft product,” says Koo. Prices range from $25 to $200.

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SOCKSINMYMOUTH
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Founded in 2020, the whimsically-named Socksinmymouth aims to bring unique pieces to people of all genders to promote self-expression and creativity. “I’m very much inspired by Y2K styles and themes of nostalgia. I also love the Japanese Harajuku style and I try to incorporate its funkiness and playfulness into my work,” said founder Valerie Tan. Some of her peculiar and wacky designs incorporate upcycled materials such as toys or beads from thrifted or second-hand necklaces, this ensures that no two pieces are the same. Prices range from $15 to $100.

HEARTXBREAKANNIVERSARY
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Creating jewellery started out as a holiday hobby which soon evolved into one of Chloe Ng’s favourite things to do, hence she decided to launch her business in Dec 2021. “Heartxbreakanniversary was born out of my love for love itself, and my desire to create art inspired by all things romantic. We are for the lovers of love, romance, and glamour,” she said. The 18-year-old is inspired by gothic and grunge aesthetics, biblically accurate angels, and the colour red. A deeply personal creative process, the complex pieces are a result of her working through experimental trial and error until she’s satisfied. Prices range from $15 to $333.

KEWLBEADZ
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With almost 10,000 instagram followers, @kewlbeadz has a wide range of styles to cater to everyone. From ethereal to woodsy to edgy, founder Allison Jane Chan wants to explore the possibilities that an amalgamation of beads and metals can create. Launching her business in 2021 at the age of 15, Ally loves engaging in a wide variety of crafts, including metalsmithing, ornamental gardening and textile arts. “I hope to develop my metalworking skills as I gain experience and eventually integrate them into my works,” says the 17-year old. This can be seen in her latest designs – the spiky rings from the Entropy collection which strike a balance between elegance and edginess. Prices range from $15 to $50.

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NIKA DESIGNS
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With names like “Oopsie Daisy” and “Chilli Please,” you get the vibe that Nika is full of fun and sass. What started out as a final year project for Natasha Izatil when she was at Nanyang Academy of Fine Arts in 2018, evolved into a part-time business that sells a wide range of accessories that cover you from head to toe. Choose from hair clips, earrings, necklaces, rings, belly chains and anklets which are made from clay, beads, gemstones and pearls. “I love playing around with colours, patterns and the signature NIKA face too. At the end of the day it’s all about creating something fun, enjoying the whole process and making tacky look cool,” says the 28-year-old. Prices range from $12 to $70.

This article originally appeared in FEMALE.

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