Hip-hop stars often come up from nothing and out of nowhere; their unexpected arrival is what makes them feel like a breath of fresh air in an often one-dimensional music industry. But for Singapore’s hottest hip-hop hitmaker Yung Raja, everything he’s achieved in his career thus far he owes to his upbringing and his hometown. The globe-trotting artist was recently named to Forbes’ 30 Under 30 Asia list and is now partnering with IHG Hotels & Resorts to create a new, Singapore-specific experience at Holiday Inn Singapore Little India available to guests from 21 November 2022 to 31 January 2023.
First launched in the U.S. with GRAMMY award-winning artist Jazmine Sullivan and former world number one tennis champ Andy Roddick, Yung Raja is the latest addition to IHG Hotels & Resorts’ global marketing campaign ‘Guest How You Guest.’ It’s since launched worldwide, with actor Golf Pichaya representing Thailand at Hotel Indigo Bangkok Wireless Road, and actress-model Ninh Duong Lan Ngọc representing Vietnam at InterContinental Hanoi Westlake. For his rendition of ‘Guest How You Guest,’ Yung Raja has curated a hotel stay full of the things he likes best, and which reflect the unique blend of cultural influences in his music. From savouring the artist’s go-to traditional snacks to wearing his favourite flowers, guests will be able to live like Yung Raja does for a day, with rooms starting at S$388.
Read ahead as we catch up with the artist on what else he’s up to these days, as well as more information on this special partnership.