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Korean Superstars Partied With Salvatore Ferragamo To Celebrate A New Era Of Shoes

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Korean Superstars Partied With Salvatore Ferragamo To Celebrate A New Era Of Shoes

The star-studded Ferragamo soirée launched the debut collection of Footwear Design Director, Paul Andrew

April 6, 2017

While Dongdaemun was buzzing with Seoul Fashion Week fervour, an exclusive, star-studded soirée took place over at The Shilla Seoul. Titled “High Tech, High Craft”, Salvatore Ferragamo’s one-night-only experience invited esteemed VIPs and South Korean superstars to celebrate the debut collection of footwear by new design director, Paul Andrew.

ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017
Colourful balloons lit up the night at The Shilla Seoul

Like a Korean drama, the night played out in several acts, put together with massive production sets, an extensive crew, and a stellar cast. The beginning saw SUVs with black-tinted windows glide up the garden-flanked driveway, where the who’s who of South Korean film, television, music and society stepped out to a waiting back of photographers. Their grand arrival captured, as were their kaleidoscopic ensembles, complete with beautiful Ferragamo high heels (many of which were gilded) extending greater sparkle in the flashes.

ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017
One of three artfully-appointed shoe “galleries”

Inside the grand, ancient mansion-like venue were three artfully-appointed “galleries” that showcased dozens of shoes, encapsulating Ferragamo and Paul Andrew’s philosophy of “High Tech, High Craft”: The Kimo, which Mr Salvatore Ferragamo first created after seeing geisha wearing socks with sandals in Japan in the 1930s, now features interlaced strips of gold kid and satin; the Sneaker boot, which strikes a balance of comfort and contemporary appeal; the Sandal, which wraps the foot with a single piece of intricately laser-cut leather; and the unforgettable “F” wedge, which stands supreme on booties, pumps and statement thigh-high boots. Speaking of heels, the updated flower-shaped Column heel stood out as well, this time ultra-durable and lightweight with a gleaming finish, having been galvanised in a car factory.

ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017
Yoon Eun-Hye and Paul Andrew

Spotted having a tête-à-tête during the evening were Paul Andrew and Korean actress, Yoon Eun-Hye, who was a vision in purple, and gold pointed-toe stilettos. “They’re really, really comfortable,” Yoon was overheard saying (via interpreter) when Andrew asked how they fit and felt. Another key feature of the shoes is that every piece in this collection is engineered with in-built memory foam for elevated comfort. “I make shoes for women to feel beautiful, confident and strong, and to dance all night long,” said Andrew, and indeed, at this dazzling debut party, we did.

ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017
DJ Julian Quintart

Related articles: 

Paul Andrew Appointed Women’s Footwear Director At Salvatore Ferragamo

The Best Street Style Pics From Seoul Fashion Week Fall 2017

Seoul Fashion Week FW17 Street Style In Motion

By Dana Koh

https://www.harpersbazaar.com.sg/gallery/south-koreas-superstars-partied-ferragamo-celebrate-paul-andrews-debut-footwear-collection/
Korean Superstars Partied With Salvatore Ferragamo To Celebrate A New Era Of Shoes
The beautiful set-up
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
The grand entrance
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Shoes on show
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Kim You-Jin
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Oh Yeon-Seo
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Seo Kang-Joon
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Yoon Eun-Hye
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Jung Ryeo-Won and Eraldo Poletto
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Paul Andrew, Lee Min-Jung and James Ferragamo
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Lee Sung-Kyung
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Seo Yuna
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Shin Hye-jeong
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Kim Seol-hyun
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Lee Dong Wook
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Shoes on show
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Shoes on show
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
Shoes on show
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ferragamo seoul korea celebrity fashion paul andrew shoes heels prefall 2017

Ferragamo's "High Tech, High Craft" soirée
  • TAGS:
  • Eraldo Poletto
  • Ferragamo
  • James Ferragamo
  • Jung Ryeo-Won
  • Kim Seol-hyun
  • Kim You-Jin
  • Lee Dong Wook
  • Lee Min-Jung
  • Lee Sung Kyung
  • Oh Yeon-Seo
  • Paul Andrew
  • Salvatore Ferragamo
  • Seo Kang-Joon
  • Seo Yuna
  • Seoul
  • Shin Hye-jeong
  • South Korea
  • The Shilla Seoul
  • Yoon Eun Hye
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.