PRESENTED BY POMELOFASHION.COM, AS SEEN IN HARPER’S BAZAAR SINGAPORE JULY 2016
Pomelo is a one-stop shop for the discerning woman who is always on the lookout for fabulous finds. Whether you’re an uptown girl with a preference for sophistication and a polished look, or a downtown chick who prefers to hit the streets in eclectic, urban street-style inspired ensembles, there’s something for everyone.
Launched in Asia, the ecommerce website prides itself on an extensive inventory that offers quality pieces at purse-friendly prices. Besides that, Pomelo also keeps its fingers firmly on the pulse of fashion by drawing inspiration from the catwalks of major fashion capitals, to the charming streets of South Korea. The Asian city, in particular, is a major source of influence for Pomelo. “Our style is inspired by South Korea’s coolest—the girls from Gangnam [Seoul’s fashion district], who in our eyes are the epitome of Asian cool. Like them, our style is refined, experimental, effortlessly chic and unique,” explains Meg Mistry, the brand’s President.
Pomelo offers two key lines: Studio and Soho, each distinct in their approach to dressing the contemporary woman. The former is about clothes that are sophisticated, refined and polished. Think: Sleek jackets, minimalist jumpsuits and impeccable shirts. On the other hand, Soho’s range of light slip dresses, flirty skirts and denim jeans all embody a youthful spirit. What it all means: You can not only invest in time-honoured wardrobe essentials that will never go out of fashion, but also seasonal staples that will put you leagues ahead in the style game.