Fashion

Inside Sportmax’s 50th Anniversary At London’s Maison Assouline

All the fashion tastemakers and style mavens spotted at the anniversary celebrations

December 11, 2019

In commemoration of the Italian label’s revolutionary vogue-centric fashion designs, Sportmax welcomed a whole entourage of fashion tastemakers and style mavens to its anniversary celebrations held at the Maison Assouline, London. Renowned for its undertaking in blending sportswear and countrywear details across poetic and contemporary tailoring, the label has continued to excel in delivering innovative feminine styles for the modern woman.

Specially for the joyous anniversary celebrations, Sportmax also debuted the launch of an exclusive book, ‘SPORTMAX’ THE BOOK, charting the journey of the fashion house’s endeavour over the last fifty years. Published by the luxury publishers Assouline as part of its Legends Collection, coupled with the editorial prowess and critique of Olivier Saillard and Luke Leitch respectively, the book covers everything including the inception of the label in 1969 by Achille Maramotti. The book also documents the evolution of the house’s trendsetting collections amidst the era of Swinging London and key collaborations with influential designers like Nanni Strada, Jean-Charles de Castelbajac and Guy Paulin together with the great photographers Sarah Moon, Peter Lindbergh, David Sims and Craig McDean, who have assisted in forging the brand’s design identity and international vision to what it is today.

Scroll on to see all the fashionable guests and the entire anniversary celebrations.

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https://www.harpersbazaar.com.sg/gallery/sportmax-50th-anniversary-maison-assouline-london/

Inside Sportmax's 50th Anniversary At London's Maison Assouline

Amanda Murphy in Sportmax and Erin O'Connor in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Indre Serpytyte and Marie-Louise Scio

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Luke Leitch, Giorgio Guidotti and Adam Kelly

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Maria Giulia Prezioso Maramotti in Sportmax and Erin O'Connor in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Virginia Bates, Giorgio Guidotti and Erin O'Connor in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Amanda Murphy in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Amelia Windsor in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Anna Vitiello in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Bettina Looney in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Danielle Copperman in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Doina Ciobanu in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Ellen Frances Gibbons in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Elnaz Hakkak, Tanaz Hakkak and Golnaz Hakkak all in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Erin O'Connor in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Fiona Jane DJs in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

‘SPORTMAX’ THE BOOK

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

‘SPORTMAX’ THE BOOK

image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

‘SPORTMAX’ THE BOOK

image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

‘SPORTMAX’ THE BOOK

image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Guests at the Sportmax 50th Anniversary

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Guests at the Sportmax 50th Anniversary

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Grazia Malagoli in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Hannah Rasekh in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Hannah Rasekh, Elnaz Hakkak, Tanaz Hakkak and Golnaz Hakkak all in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Laura Haddock in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Leanne Elliott-Young in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Leo Fenwick and Maria Giulia Prezioso Maramotti in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Maria Giulia Prezioso Maramotti in Sportmax and Olivier Saillard

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Martina Mondadori

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Martina Mondadori and Marie-Louise Scio

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Paula Reed, Luke Leitch and Claudia Croft

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Virginia Bates

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

Zoe Zimmer in Sportmax

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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography

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