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Fashion

Inside Sportmax’s 50th Anniversary At London’s Maison Assouline

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Fashion

Inside Sportmax’s 50th Anniversary At London’s Maison Assouline

All the fashion tastemakers and style mavens spotted at the anniversary celebrations

December 11, 2019

In commemoration of the Italian label’s revolutionary vogue-centric fashion designs, Sportmax welcomed a whole entourage of fashion tastemakers and style mavens to its anniversary celebrations held at the Maison Assouline, London. Renowned for its undertaking in blending sportswear and countrywear details across poetic and contemporary tailoring, the label has continued to excel in delivering innovative feminine styles for the modern woman.

Specially for the joyous anniversary celebrations, Sportmax also debuted the launch of an exclusive book, ‘SPORTMAX’ THE BOOK, charting the journey of the fashion house’s endeavour over the last fifty years. Published by the luxury publishers Assouline as part of its Legends Collection, coupled with the editorial prowess and critique of Olivier Saillard and Luke Leitch respectively, the book covers everything including the inception of the label in 1969 by Achille Maramotti. The book also documents the evolution of the house’s trendsetting collections amidst the era of Swinging London and key collaborations with influential designers like Nanni Strada, Jean-Charles de Castelbajac and Guy Paulin together with the great photographers Sarah Moon, Peter Lindbergh, David Sims and Craig McDean, who have assisted in forging the brand’s design identity and international vision to what it is today.

Scroll on to see all the fashionable guests and the entire anniversary celebrations.

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https://www.harpersbazaar.com.sg/gallery/sportmax-50th-anniversary-maison-assouline-london/
Inside Sportmax's 50th Anniversary At London's Maison Assouline
Amanda Murphy in Sportmax and Erin O'Connor in Sportmax
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Indre Serpytyte and Marie-Louise Scio
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Luke Leitch, Giorgio Guidotti and Adam Kelly
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Maria Giulia Prezioso Maramotti in Sportmax and Erin O'Connor in Sportmax
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Virginia Bates, Giorgio Guidotti and Erin O'Connor in Sportmax
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Amanda Murphy in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Amelia Windsor in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Anna Vitiello in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Bettina Looney in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Danielle Copperman in Sportmax
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Doina Ciobanu in Sportmax
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Ellen Frances Gibbons in Sportmax
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Elnaz Hakkak, Tanaz Hakkak and Golnaz Hakkak all in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Erin O'Connor in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Fiona Jane DJs in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
‘SPORTMAX’ THE BOOK
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
‘SPORTMAX’ THE BOOK
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
‘SPORTMAX’ THE BOOK
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
‘SPORTMAX’ THE BOOK
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Guests at the Sportmax 50th Anniversary
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Guests at the Sportmax 50th Anniversary
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Grazia Malagoli in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Hannah Rasekh in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Hannah Rasekh, Elnaz Hakkak, Tanaz Hakkak and Golnaz Hakkak all in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Laura Haddock in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Leanne Elliott-Young in Sportmax
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Leo Fenwick and Maria Giulia Prezioso Maramotti in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Maria Giulia Prezioso Maramotti in Sportmax and Olivier Saillard
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Martina Mondadori
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Martina Mondadori and Marie-Louise Scio
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Paula Reed, Luke Leitch and Claudia Croft
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Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Virginia Bates
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
Zoe Zimmer in Sportmax
image

Sportmax 50th Anniversary : Book launch Event at Maison Assouline London, Dec. 4th

Photo: Darren Gerrish Photography
  • TAGS:
  • 50th Anniversary
  • Assouline
  • book launch
  • Craig McDean
  • David Sims
  • Fashion
  • Fashion Events
  • Fashion news
  • Jean-Charles de Castelbajac
  • london
  • Luke Leitch
  • Maison Assouline
  • Nanni Strada
  • Olivier Saillard
  • Peter Lindbergh
  • Sarah Moon
  • Sportmax
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