When it comes to jewellery for every style personality, you’d be hard pressed to find a brand with a more encompassing range than Swarovski. Even so, the Austrian crystal house is not about to sit on its laurels. This year, for Mother’s Day, Swarovski has put forth a message of love and inclusivity to celebrate motherhood in all its wonderful, fulfilling facets—accompanied, of course, by a joyous menu of jewellery to make any woman break into a smile, and delivering a statement that any woman can get behind.
“There’s no one way to be a mother, to love like a mother, so this Mother’s Day, Swarovski celebrates the many forms a mother’s love can take and that incredible connection between a mother and her child,” says Swarovski Global Creative Director Giovanna Engelbert about the brand’s new “Love, Mom” campaign. And it’s a sentiment that’s similarly reflected in the Mother’s Day range, thanks to its variety of styles that span sweet and dainty to bold and daring.
From the Gema range comes intricate lattice-like forms that meld soft hues with a variety of gem cuts for femininity with a point of difference. At the other end of the spectrum lies Millenia with its colour-saturated crystals that promise chic, bold shapes with even bolder proportions. Romantic classicism comes in the form of Constella, which dresses the body in a constellation of stars with clear crystals on gilded frames, while Lucent offers a hit of nostalgia with generous lines and candy hues recalling the days of disco and OTT ’80s. And for women with a sophisticated eye for details, there’s Curiosa with its highly tactile 3D geometric forms graced with an almost Elizabethan vibe.
Be it a soon-to-be mum looking for a sweet memento to mark the next journey of her life, or a grandmother who delights in having her finger on the style pulse, the range has something for every special someone. The only question you have to ask is: How do you want your love to shine this Mother’s Day?
Scroll through the gallery for our top 10 picks for Mum.
Brought to you by Swarovski