Daughter of Jamie Chua and Indonesian billionaire, Calista Cauca is likely the most successful here on social media. In fact, she commands over 300k followers on Instagram and over 40k on her YouTube channel, where she shares about her life with topics ranging from her cat, baking with her mum and her ‘Get ready With Me’ videos.

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Some of you might remember Mae Tan from her time on Netflix’s 2019 reality show Singapore Social. Her father is Dave Tan, who brings in the Swiss luxury watch label Richard Mille. If her Instagram feed isn’t evident enough, Mae loves fashion, in particular streetwear and vintage designs. And it is this keen eye that has worked in her favour when she was the creative manager for the now-defunct multi-label boutique Surrender that brought in streetwear brands such as Off-White and Christian Dada.

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Zoen is only 24 but the medical student has founded her own skincare brand, Zyu Skincare, last year. Her love for beauty rubbed off from her parents who own Aesthetic Beauty & Slimming Studio, founded in 1991. Zyu was also created in partnership with the beauty spa as well as with her fiance and actor Joshua Tan of Ah Boys to Men fame. Zyu currently has over six products in their arsenal and the clean beauty line is made locally with ingredients sourced from Japan and Switzerland.

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Daughter of a businessman in the spice exporting trade, Pamela Ardana has carved a niche of her own with her business ventures. One of them is Luwak Coffee Global started in 2014, which aims to change the instant coffee market with its line of premium Luwak coffee (civet cat coffee). Pamela is also an avid collector of watches and vintage bags.

Belinda Chua and Sabrina Ho, the mother-and-daughter duo behind Flower Diamond are looking to bring this homegrown jewellery label to new peaks. Founded by Belinda in 1996, Sabrina now works at the brand doing marketing and design work. She even went for jewellery design and is an accredited gemologist from GIA London.

Daughter of businessman and businesswoman Andrew Teo and Angela Ng, Adeline Teo put her love for baking and cooking to good use when she baked Basque burnt cheesecake for charity last year. The proceeds went to the local fundraising website Giving.sg to help foreign workers in Singapore. Her philanthropic side appeared once again when Adeline donated 200 boxes of chicken rice to an old folks home to celebrate her birthday this year.