Tiffany & Co. has released its latest “LOSE YOURSELF IN LOVE” campaign—a celebration of individuality, love and universal connection—starring music powerhouse Beyoncé.
An homage to the joy of being unapologetically yourself and a call to embrace the power of endless possibilities, the campaign sees the Renaissance singer adorned with a selection of styles from the Tiffany & Co. jewellery collections, including Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock. Iconic pieces from Jean Schlumberger and Elsa Peretti are also featured throughout the campaign. The most notable piece? A custom Tiffany HardWear necklace handcrafted specifically for the campaign, which boasts 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace.
“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” says Beyoncé.
The stunning visuals shot at Hangar Studios in Los Angeles come just one year after Beyoncé and Tiffany & Co.’s first collaboration with the “About Love” campaign.
With the “LOSE YOURSELF IN LOVE” campaign also reflects Tiffany & Co.’s continued support of underrepresented communities. Tiffany Atrium—a recently launched social impact platform—which includes the House’s ongoing partnership with the Carters through the Tiffany& Co. About Love Scholarship Program, which goes to students pursuing degrees in the arts and creative fields. With the campaign’s theme of authentic beauty and the power of our true self, it speaks volumes to see the Tiffany & Co. brand financially embodying this mission.