Pristine beaches. Lush tropicana. Smooth beats. Tommy Hilfiger definitely knows how to get in the mood for summer. Tapping on supermodel Behati Prinsloo as the face of its spring/summer 2016 campaign, the brand takes the mightily gorgeous model crew on a trip to the exotic island of Mustique—the setting of its new campaign.
“Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”
With the American brand’s relaxed, Jamaican influences, it’s pretty easy to see the collection fitting seamlessly into our wardrobes come spring. Click through the gallery to see the full campaign, as well as exclusive behind-the-scenes images with Behati and crew.