It’s a marvel how much of an effect TikTok has on our shopping habits. From makeup hacks and outfit hauls to essentially driving the return to Y2K fashion, TikTok’s power in changing fashion cannot be understated.
And another way that TikTok drives fashion? Making dresses go viral.
It’s not a one-off thing either. Time and time again, TikTok and TikTokers have single-handedly catapulted many dresses into social media fame. You know the feeling – you wake up one day and you realise that everyone is wearing the same green bodycon dress.
Here’s the caveat though: how do you really know if it’s worth the hype? After all, you are spending cash on it, so you want to make sure that it’s not something you’d wear once only to find out that you no longer have any use for it.
We’ll take you through nine dress designs that went viral in 2022, and whether they are worth the hype. If your fave ends up in the bottom, don’t come for us.
Kim K really knew her way around this one. The soft lounge slip dress has seen its popularity continue to hold strong, as users continue to find new ways to appreciate the dress.
Sure, it’s a basic slip dress, but you’d need to hold the fabric to really appreciate its ultra plush hand-feel. On top of that, it’s a great piece for anyone, regardless of size, and there are plenty of tutorial videos on the app that shows you ways of restyling your dress. No wonder the brand has had to go through several rounds of restocking this dress.
Our rating: 9/10. Any dress that offers this much versatility and comfort at this price deserves top mentions.
Serving you plenty of that girlish cottagecore charm, the Tallulah Dress by British high street label House of CB has made its rounds on TikTok. TikTokers profess how they love the myriad of colourways to pick from, and it cuts a flattering fit for many body shapes.
Side note: We are also loving how TikTok is bringing our awareness to brands that we may not necessarily have heard of in Singapore!
Our rating: 8/10. Sure, it’s not a dress you can constantly re-wear, but it’s pretty enough that you could throw it on and you’re already set to go.
Related article: TikTok #BackToOffice Hacks: 9 Quick Hairstyles
It’s been dubbed the “rich mum dress” or – if you’re a fan of the movie The Parent Trap – the “Meredith Blake dress”, and with good reason. This mini dress is actually made for working out in, but the clean lines and the white-on-black colourway transform it from gym wear to “main character” energy.
Plus, Reformation has used eco-conscious materials in making it, so you can join the trend without contributing to environmental damage.
Our rating: 8/10. Find a pair of red-headed twins and dish out snarky zingers for that full Meredith Blake vibe.
Like the Tallulah Dress from House of CB, Lirika Matoshi’s Strawberry Dress found overnight fame thanks to its hyper-feminine design that sees cotton candy pink tulle showered with sequinned strawberries. As if you need proof that this dress is bigger than a frock and is more of a cultural moment, you can easily find memes of Hannibal Lecter and rock stars Photoshopped into it.
Oh, and did we mention just how pretty it looks when you swish around?
Our rating: 7/10. Walk around the house (or neighborhood) blasting Strawberry Fields Forever by The Beatles to really show how much you love your Strawberry Dress.
If brands are collecting medals for how many of their dresses are going viral, Zara is probably the biggest winner. After a polka-dotted dress and a teeny tiny slip, they had another viral hit earlier this year with this baby pink slip dress.
All in all, it’s a pretty basic dress that doesn’t carry groundbreaking detailing or cuts, but it’s a good investment piece because of how versatile it can be. While the original one is sold out, we’ve given you a similar option. Who knows, maybe you might be able to get it before it hits the mainstream.
Our rating: 6/10. It’s a slip dress… in pink. There’s nothing particularly standout about it, but hey, you’ll be assured to get your money’s worth.
Related article: This Reformation Exercise Dress Is Taking Over TikTok
First seen on Hailey Bieber, the Serita Dress from contemporary brand Cult Gaia has been making its rounds on TikTok, particularly amongst the platform’s more fashion-forward content creators.
Easily recognised from its knotted front and cut-outs, the Serita Dress isn’t the most forgiving frock in terms of cut or price. You’d have to really have great shapewear or seamless underwear and enough cash at your disposal to buy a dress based on a trend.
Our rating: 5.5/10. It’s a cute dress, for sure, but the shape really only favours certain body shapes. Plus, even if you don’t get your hands on this exact piece, there are plenty of similar summer dresses that you can easily score for way less.
You’ve probably seen this puffy-sleeved babydoll dress on TikTok in several different prints and pastel colours and not realised that they all came from the same maker.
Firstly, we love that the brand offers an inclusive range of sizes – hey, if you wanna look like a frosted cupcake, you should be allowed to – and the different prints and colours off you some level of really making your look feel like your own.
Now for the con: it looks great on social media but that’s really where it ends. In real life, it’s extremely sheer around the bust under bright light, and it’s not the smartest dress choice if you lead an on-the-go lifestyle.
Our rating: 5/10. Hey, if you want to live your Bridgerton fantasy, go ahead and be our guest.
This dress really took off in a time when parakeet green was the colour du jour, but aside from its iconic colour, there’s not much to shout out about when it comes to the Alexa Dress.
Sure, it’s cute. You could pull it together with tennis sneakers and a cool collegiate cap. You could throw on vintage gold jewellery to really add some pizzazz, but it’s also a dress design that we’ve seen many designers produce before in better fabrics and colours. Plus, some TikTokers have also spoken about how it’s not the most flattering dress for plus-sized bodies because the ruching on the front adds extra visual bulk.
Our rating: 4/10. Save your money and skip this, and check out the wide array of summer dresses that our own homegrown designers do just as beautifully. Or check out With Jéan’s range of dresses for other statement designs that give you more bang for your hard-earned buck.
Here a brief timeline of the rise and fall of this dress: Kendall Jenner first donned it in 2020, and proceeded to create such a storm of orders that House of Sunny had to restock the dress several times. This drove up its resale value into the thousands of dollars, which led plenty of fast fashion brands to create rip-off versions of it everywhere. Suddenly, the Hockney Dress became an “out” piece – a victim of its own popularity.
Some TikTokers mentioned receiving DMs telling them they were no longer cool when they wore this dress while its popularity declined. Ouch.
Drama aside, it’s landed at the lowest spot on our ranking list because of how little versatility you’d get out of it. The print is so recognisable that even if you were to restyle it for an outfit the day after wearing it as a dress, everyone would know.
Our rating: 3/10. All this drama for *checks notes* a dress? There are better dresses out there to check out, and even if you really wanted it, you could find cheaper dupes. If you’re deadset on it, look for a colourway that gives you more style flexibility.
Aside from this, mad props to this TikToker for doing a fantastic tutorial on restyling this dress!