Brace yourselves for yet another sell-out H&M designer collaboration, coming to you on September 2. Hot on the heels of its highly successful capsule collections with Irish designer Simone Rocha and L.A.-based label Brock Collection this year, H&M has announced a forthcoming collaboration with Tokyo cult brand TOGA.
Founded in 1997 by Yasuko Furuta, TOGA has received critical acclaim and amassed a devoted international fanbase for its experimental take on everyday classics. Defined by a genderless, fiercely individual approach to fashion, Furuta’s aesthetic hits the sweet spot between contemporary cool and playful sensuality.
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The designer—who studied fashion design and patterning in Japan and Paris, presented her collections in Paris in 2005 and started showing at London Fashion Week since 2014—is also known to marry traditional Japanese elements with Parisian elegance and London punk.
“Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like. When I first launched TOGA, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs,” says Furuta.
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The collection will include “exciting reimaginings of TOGA’s archival hits for men and women, given contemporary twists.” Expect hybridised trench coats, reversible bomber jackets, deconstructed shirts and sweaters, plissé skirts, dresses with clever cut-outs and bold prints, and exacting tailoring with dashes of eccentricity.
Scroll for your first glimpse of the collection and stay tuned for more updates!
The TOGA ARCHIVES x H&M collection will be available worldwide in selected stores and at hm.com from September 2.
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