Bulgari Boutiques Bloom With Flowers

Bulgari storefront windows across the world were coloured with flower-themed guerrilla art, for just one day

Bulgari

On 8 May, seven Bulgari storefront windows across the world were coloured with flower-themed guerrilla art, for just one day. Artists in Rome, Milan, Paris, London, New York, Tokyo and Hong Kong put their mark on the Bulgari flagship with colourful flowers to celebrate the beginning of spring and Mother's Day. The global, brazen street-art exhibition was the first of its kind, and all featured the #JEWELSNOTFLOWERS. Extravagant, unconventional and provocative as Bulgari itself, the international paintings represent the first time street-art will have simultaneous exhibitions worldwide

Bulgari selected a contemporary artist for each city based on the uniqueness of their individual expressions. In New York, Werc; in Tokyo, Manga Designers Lab; in Hong Kong, Ano; in London, Luca De Gradi Notte; in Paris, Stuart Semple; in Milan, Diego Veronesi; and in Rome, Bulgari’s flagship window was decorated by Lucamaleonte, an Italian artist known for his realistic creations inspired by nature and ancient art.

By Debby Kwong

Werc working on the New York flagship's window display.

Photo: Bulgari
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Artists were inspired by Bulgari's bold master of colour.

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Werc working on the New York flagship's window display.

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Ano working on the Hong Kong flagship's window display.

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Details of the Hong Kong flagship's window display.

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The Hong Kong flagship's window display.

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Luca De Gradi Notte working on the London flagship's window display.

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Luca De Gradi Notte working on the London flagship's window display.

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The London flagship's window display.

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The Milan flagship's window display.

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The Rome flagship's window display.

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GuerrillaWindows _ Roma _ Reportage-11

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Lucamaleonte working on the Milan flagship's window display.

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The Paris flagship's window display.

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Stuart Semple's cans of spraypaint.

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Stuart Semple working on the Paris flagship's window display.

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Aritsts worked during the night to transform the window display.

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Diego Veronesi working on the Milan flagship's window display.

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