What You Need To Know About Canadian Diamonds, Including Where To Buy Them In Singapore
Meet the new diamond on the block.
By Harper's BAZAAR - published
An engagement ring is arguably the most important piece of jewellery you will ever buy. Just like diamonds, it is meant to last a lifetime, maybe even beyond. From the way they are cut and polished to the highest standards, to how they are ethically mined, Canadian diamonds exemplify the qualities of marriage such as love, trust and commitment—making them perfect for ethics- and sustainability-conscious couples who value excellent-quality diamonds.
Dedicated to spotlighting the brilliance and radiance of diamonds, bridal ring specialist I-PRIMO only works with valuable diamonds from around the world, including Canadian Diamonds. Founded in Japan in 1999, I-PRIMO opened its first boutique in the glamorous Tokyo district of Ginza that same year. It arrived on Singapore’s shores at ION Orchard in 2022, the brand’s first location in Southeast Asia, and now operates more than 120 stores globally.
Named after the Italian word for ‘first’, which also encompasses the meaning ‘of top quality or importance,’ I-PRIMO certainly lives up to the aspirations of its founders, especially when it comes to its use of diamonds.
The Brilliance of Canadian Diamonds
Canadian diamonds are natural stones mined from Canada. Due to the region’s environment, the gems are known to be clearer and more radiant.
I-PRIMO’s Canadian Diamond range is built upon diamonds that meet I-PRIMO’s Golden Balance standard, which is even more stringent than the GIA’s Triple Excellent Cut standard.
Going even further, every CanadaMark diamond extracted from the Northwest Territories of Canada bears CanadaMark certification, which ensures traceability. Through these CanadaMark diamonds, I-PRIMO commits to sourcing only conflict-free diamonds, and to ethical and sustainable considerations such as environmental responsibility and fair labour practices.
On top of being responsibly mined and conscientiously traded, I-PRIMO’s diamonds are also exceedingly clear and brilliant. I-PRIMO’s centre diamond solitaires have been awarded ‘Excellent’ ratings for cut, symmetry and polish, an admirable feat known in the industry as Triple Excellent Cut. They have also been recognised as triple ‘Excellent’ for the prominence and precision of the hearts and arrows patterns on the diamond cuts.
The brand’s attention to detail and excellence applies even to diamonds under 1mm in diameter, which also feature what I-PRIMO calls the ‘Heart & Cupid’, made up of eight symmetrical arrow shapes as seen from the top down, and eight symmetrical heart shapes as seen from the bottom up. Diamonds that meet the brand’s Golden Balance exhibit harmony among three features: rainbow-like sparkle, bright white glow, and scintillating shimmer.
The Perfect Ring
What unites all I-PRIMO’s creations with superior Canadian diamonds is the brand’s attention to detail and superior workmanship. Every ring is carefully crafted in Japan, and every feature of it is thoughtful and considered. Rings are even expertly polished on the inner surface to ensure utmost comfort for the wearer.
Distinguished by its craftsmanship, spirit of innovation, and commitment to quality and excellence, I-PRIMO has developed a massive library of bridal jewellery for you to draw inspiration from. With more than 200 designs for engagement rings, as well as wedding bands and eternity rings, spanning a dizzying range in terms of style, precious metals, and settings, the result is a near-infinite number of combinations.
Plus, every engagement ring is named after a star or zodiac sign, while every wedding ring is named after a Greek legend, such as Hercules or Sirius. This imbues these precious objects with an unbreakable link to history and the cosmos, creating jewels that transcend time and space.
The Gracious Guide
I-PRIMO marries the superior quality of Canadian diamonds with a vast design catalogue and an omotenashi service philosophy—a concept of wholehearted hospitality and exceptional customer service. When you step into I-PRIMO’s boutiques, attentive specialists and consultants will be on-hand to advise and support you through every step of the journey.
Another unique feature of I-PRIMO’s client experience is the personal hand analysis, which ensures that rings will actually flatter and complement their wearers in every possible way. Here, an expert will study customers’ personal style, design preferences and lifestyle habits, as well as individual physical features and attributes (such as the length of digits, skeletal structure, and complexion), and then recommend the best-suited selection of rings.
As a 25-year veteran bridal jewellery specialist, you’d be hard-pressed to find a better counsellor and companion than I-PRIMO on your engagement journey and the brand is offering a discount of $100 for a pair of engagement or wedding rings when you make an appointment for your visit through I-PRIMO’s website.
I-PRIMO Diamond is located at #B1-33, ION Orchard, 2 Orchard Turn, Singapore 238801 and at #01-322, Suntec City, 3 Temasek Blvd, Singapore 038983. Visit its Instagram page for more information.