Stray Kids’ Felix On The Meaning Behind His Silver Lockit Collaboration With Louis Vuitton And Unicef
The K-pop idol and Louis Vuitton ambassador shares details of his recent collaboration with the Maison and Unicef.
By Brandon Chia - published
Fashion has the power to change lives. While it often acts as the catalyst for personal transformation, it can sometimes be enriching on a global scale—Louis Vuitton knows this well with its Silver Lockit collection. For the 2025 collection, the Maison upped the ante by tapping its House ambassador and Unicef Goodwill ambassador, Felix of K-pop group Stray Kids, to strengthen the collaboration through its new design.
Felix wears the Silver Lockit bracelets with pink and yellow cord, LOUIS VUITTON. Since 2016, the Maison has partnered with the United Nations Children’s Fund (Unicef) on a mission to raise awareness of children’s rights and raise funds through sales of the Silver Lockit collection, which is refreshed every year, to support the organisation’s programmes.
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The updated collection features the iconic miniature lock—inspired by the lock on the Maison’s Steamer bag introduced in 1901—engraved with a blue heart and the word “DREAM”, both of which hold special meaning to Felix.
The heart is an easter egg, resembling the ones he draws for his fans, also known as STAY, while the word represents the shared aspirations that connect them all together. Here, Felix tells Harper’s BAZAAR what the collection and his partnerships with Louis Vuitton and Unicef truly mean to him.
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What did the Silver Lockit Collection design evoke when you started working on the pieces?
Felix wears the Silver Lockit earring, LOUIS VUITTON. Today, Louis Vuitton has raised over US$24 million through its jewellery collection, helping to protect vulnerable kids in countries like Guatemala, Haiti, Madagascar and Vietnam, and promote education and provide daily necessities crucial for their development.
The design instantly evoked in me a sense of connection—to each other, and to the cause. Knowing the Silver Lockit represents protection and security, and the silver represents purity and resilience, it reinforced the importance of providing vulnerable children with a safe and nurturing environment. It felt very meaningful to be working on something with such powerful symbolism.
What does the heart represent to you and why did you choose to add blue to the Lockit? And what is the meaning behind the word ‘Dream’?
The heart represents love, compassion and empathy. Blue, like a clear sky filled with endless possibilities, represents tranquillity, peace and hope. It’s a soothing colour that evokes feelings of serenity and optimism.
I wanted the blue in this collection to symbolise that sense of peace and security for the children we are supporting, giving them the freedom to dream of a brighter future.
We added the word “Dream” on the side because it is a symbol of hope and a reminder that dreaming is a power we all have. But I also wanted to emphasise the importance of caring for others. The heart is a universal symbol of love, and I believe it adds a layer of emotional resonance to the collection.
The 2025 Silver Lockit cord bracelets are available in four colours: pink, yellow, blue and black.
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When did you first hear about the Louis Vuitton for Unicef partnership and what does it represent for you?
As a Unicef Goodwill Ambassador and House Ambassador, I’ve been aware of the Louis Vuitton for Unicef partnership for some time now, and I’ve always admired their commitment.
It’s inspiring to see Louis Vuitton using its influence to raise awareness and funds for the world’s most vulnerable children. And Unicef is doing vital work in defending children’s rights and providing them with the support they need.
Every child deserves the chance to grow up in a safe, healthy, and nurturing environment, with access to education, healthcare and protection.
Among Louis Vuitton’s core values—excellence, savoir-faire and innovation—which one resonates with you the most, and why?
For each purchase of the Silver Lockit pendant, Louis Vuitton will donate $200 to Unicef.
I think I feel most aligned with innovation. Louis Vuitton is constantly pushing boundaries and finding new ways to express creativity and savoir-faire. The Silver Lockit collection itself is a great example of this—taking one of the iconic symbols of the House and re-imagining it in a modern and meaningful way to support a vital cause.
Shop the Silver Lockit x Felix Collection
1. Silver Lockit x Felix Pendant, $1,200, Louis Vuitton
2. Silver Lockit x Felix Bracelet in Yellow, $510, Louis Vuitton
3. Silver Lockit x Felix Bracelet in Pink, $510, Louis Vuitton
4. Silver Lockit x Felix Bracelet in Blue, $510, Louis Vuitton
5. Silver Lockit x Felix Bracelet in Black, $510, Louis Vuitton
6. Silver Lockit Earring, $575, Louis Vuitton
