Audemars Piguet’s Southeast Asia CEO Talks AP House And Watches To Expect In 2025

Stefanie Ng shares how Audemars Piguet is celebrating its 150th anniversary with all-new lifestyle concepts from a luxurious boutique to a café at the iconic Raffles Hotel Singapore.

By Brandon Chia - published 29 Apr 2025

With over 150 years under its watchmaking belt, Audemars Piguet has a lot to celebrate this year. The prestigious manufacture kicked off its anniversary year with the new AP House and AP Café at Raffles Hotel, and a stunning suite of timepieces.

Harper’s BAZAAR Singapore spoke with the chief executive officer of Audemars Piguet of Southeast Asia, Stefanie Ng, to find out more about the brand’s latest developments, both in the lifestyle department and on the watchmaking front, that fans of the brand can look forward to in 2025.

For the uninitiated, what makes AP House Singapore a must-visit?

AP House Singapore stands apart from the other boutiques in several ways, particularly in inviting visitors into the world of Audemars Piguet. AP House is designed to offer a more immersive and welcoming experience. It is an environment where guests feel at home, whether they’re here to explore our craftsmanship or simply enjoy a moment of connection.

The space is defined by elevated hospitality, with a team of professionals providing a personalised, warm welcome, ensuring that every visit feels special. AP House also brings visitors into Audemars Piguet’s larger cultural universe, offering a glimpse of our connections to art, music, and gastronomy.

This flagship space is also home to the first-ever AP Cafe. What was the inspiration behind it and what was the process like setting it up?

The concept of AP Café was inspired by a desire to offer an experience that goes beyond watchmaking, creating a space where guests can connect with the brand in a new and meaningful way.

The restaurant, which is open to the public, serves as an inviting gateway to the world of Audemars Piguet, introducing both newcomers and long-time supporters to the brand’s rich history in a relaxed and welcoming setting.

This exciting new venture marks an important chapter for Audemars Piguet, seamlessly blending our Swiss heritage with Singapore’s unique cultural fabric. The menu reimagines classic Swiss dishes with a distinctly Singaporean twist, honouring the island nation’s deep culinary roots while showcasing the creativity, precision, and meticulous ingenuity that define our watchmaking.

AP Café enhances the Audemars Piguet experience by offering a new dimension—combining the art of horology with the art of cuisine and creating a space where guests can indulge in both. It’s an expression of our commitment to providing a holistic, personalised experience that connects people to the brand in a truly memorable way.

There are a couple of AP Houses in the world, but what makes Singapore’s stand out?

Our design approach was all about harmony. AP House Singapore stands out from other AP Houses around the world by offering a truly unique fusion of Audemars Piguet’s Swiss heritage and the distinctive culture of Singapore.

Inspired by the lush surroundings of both the Vallée de Joux and Singapore’s identity as the Garden City, the interior is designed with organic materials like wood and marble, giving the space a warm, inviting atmosphere.

Local woods are thoughtfully incorporated throughout, adding a touch of Singapore’s natural beauty. The expansive arched windows bathe the 7-metre high spaces in natural light, creating a soft and serene environment.

Muted greens and gold accents add an elegant touch, while a stunning LED screen transports visitors to the Jura region, offering a breathtaking view of the changing seasons over Lac de Joux. This thoughtful blend of nature, design, and local culture makes AP House Singapore an immersive experience, reflecting the brand’s roots while embracing the unique charm of the island.

Congratulations on the 150th anniversary! How would you describe this incredible journey for the manufacture? How has it evolved?

The 150-year journey of the manufacture has been a testament to continuous innovation, bold creativity, and an unwavering commitment to craftsmanship. From pioneering horological milestones to redefining the boundaries of watchmaking, AP has evolved by staying true to its heritage while embracing the future.

Over the decades, we’ve introduced groundbreaking designs, materials, and complications, ensuring that our timepieces remain relevant across generations. This evolution has been shaped by a deep respect for tradition, a fearless spirit, and strong relationships with our collectors and partners.

How does the first semester of novelties exemplify this?

The novelties from the first semester perfectly encapsulate our ability to honour the past while pushing the limits of watchmaking. Whether through reimagined classics or avant-garde designs, each piece reflects AP’s dedication to craftsmanship, innovation, and storytelling. The collection showcases a balance of heritage-inspired references and cutting-edge technical advancements, demonstrating our ability to evolve while staying true to our DNA.

For instance, we’ve unveiled a new generation of selfwinding perpetual calendar movement, Calibre 7138; which, for the first time ever, enhances user comfort by making the corrections of all functions possible via its “all-in-one” crown. This breakthrough redefines user interaction with complications, offering a level of convenience never seen before in a perpetual calendar. Clients can now enjoy a complication piece without the usual complexities of setting its function, making it more intuitive and accessible for them.

AP has been known for some incredible collaborations. What can we expect from the partnerships for the 150th anniversary?

Celebrating 150 years is a significant milestone for AP, and we’re marking it with a year-long celebration that focuses on our talents, our roots and our free-spirited mindset. You’ll see this reflected in our key visuals and creatives worldwide, as well as through various festivities and local activations. While we can’t share all the details just yet, there’s much more to come–stay tuned!

Vintage models have gained popularity in recent years and the [RE]MASTER is a great example of how the manufacture is combining its legacy with modernity. Will fans see more of these references in the near future?

Absolutely. The success of the [RE]Master collection highlights the enduring appeal of vintage-inspired designs reinterpreted with modern savoir-faire. While we remain focused on innovation, we also recognise the deep connection collectors have with our historical references. Moving forward, we will continue to explore ways to bring our rich heritage to life.

As for customer experiences, how can they immerse themselves with the brand’s 150 years of legacy?

Our rotating exhibition space in the AP House is designed as a dynamic platform. We plan to showcase not just artistry but also the heritage and innovation behind our timepieces. This space allows us to bring our legacy to life with curated exhibitions that highlight both horological excellence and creative expression.

As part of our 150th anniversary, we have launched an exhibition dedicated to the Perpetual Calendar during the grand opening in mid-March. This complication, a testament to Audemars Piguet’s mastery of timekeeping, will be explored through interactive displays and rare timepieces, allowing guests to experience its evolution firsthand.