Swatch’s New Line Of Watches Literally Put A Fairytale On Your Wrist
These watches are the stuff that dreams are made of
By Annabelle Fernandez - published
Fairy tales and nursery rhymes are the stuff that Swatch’s latest watch collection is made of. Named Es War Einmal (or Once upon a Time in German), the fun, quirky collection bears graphic design motifs that recall Queen of Hearts, the Tweedles and the Cheshire cat from Alice in Wonderland. Less obvious yet no less clever are graphics that hint at Pinocchio, Dracula and even Batman. It’s a collection to bring out your inner child.
