The Time Is Now: Velda Tan Talks Empowering Women With Her New Venture
She takes risks and effects change—meet Singapore’s women of substance for whom time, style and success are elixirs of choice. Next, we have Velda Tan, founder of fashion label Collate. Presented by Tiffany & Co.
In a three-part series in partnership with Tiffany & Co., we speak to a trio of stunning women of substance for whom time, style and success are elixirs of choice. Next, we have Velda Tan, founder of fashion label Collate.
It all began in... May 2015 when Collate made its runway debut at Singapore Fashion Week. We’ve since been exclusively stocked at Tangs with sales that rival the numbers we get retailing online.
My goal is to... Present a special brand of corporate chic, one that melds structure, style and femininity through fashion; and to inspire more women to take that step to becoming an entrepreneur.
This is my time to... Host Singapore’s first “Girl Boss” Symposium. This platform will educate women about the how-to’s of building a business, spark an exchange of ideas between budding and established entrepreneurs, and bring together inspiring individuals for a day of creative connection.
Velda is wearing sterling silver Tiffany T large hoop earrings; gold Tiffany T Wire bracelet; platinum and diamond Tiffany Victoria Bow bracelet; stainless steel Tiffany East West Mini 2-hand 37x22mm watch with calf leather double strap; rose gold and diamond Tiffany T Wrap Hinged bracelet; white gold and diamond Tiffany T Wire ring; rose gold and diamond Tiffany T Wire ring. Jacket, Lanvin. Jumpsuit, Collate.
Tiffany & Co. Presents: The Time Is Now
I’m motivated by... Women who help women. One thing all female entrepreneurs have in common is the need to juggle multiple roles at home and at work—and I want to give them the tools and support systems to be able to manage it all and succeed with style.
Style is... An extension of your personality, all about playing up your assets, and being fun, confident, and more importantly, yourself.
By Dana Koh
Photography: Gan
Styling: Windy Aulia
Makeup: Toni Tan/MyMakeup Academy
Hair: Manisa Tan/Palette Inc
Nails: Audrey Wee
Producer: Dana Koh
Fashion intern: Dinie Bte Zainudin
Also, read the first story in our series: The Time Is Now: Fiona Fussi On What's Next For Her Career.