10 Cult-Favourite Baby Brands Every New Mum Should Know About

Must-have baby gear for the modern day mum

Solly-Baby-2

Photo: Courtesy of Solly Baby

From multi-functional and multitasking baby docking stations to the 4WD of prams, shop smart for your new (or impending) arrival with our roundup of the best baby brands every new mum should know about because let’s face it, you’re going to need the accessories that will help make your job as a mum that little bit easier.

Edwards & Co

From the revolutionary inline twin buggy in 1986 to the iconic reverse-seat Oscar; Edwards & Co is a well-known, family-owned company from New Zealand that designs strollers, prams and baby travel systems that make parenting that little bit easier. The latest addition to the Edwards & Co line-up is the Oscar Mx, which has been completely redesigned to include a bunch of ‘thank God for that’ extras like an easier to adjust forward-facing or parent-facing seat, a lighter frame, puncture proof all-terrain tyres and a larger seat and canopy – all without compromising on style, finish or affordability. Dubbed the 4WD of prams, the Oscar Mx folds together into an ultra-compact size that will fit almost any boot and for added versatility, it can be used with most capsules on the market thanks to the optional car seat adapter accessory.
Visit edwardsandco.nz

Snüz

Snüz believes when it comes to a happy parent and child, it starts with a good night’s sleep. That’s why they created their award-winning range of stylish baby furniture and accessories, including the iconic SnüzPod bedside crib. Designed to help you and baby sleep safely, feed easily and be even closer, the SnüzPod3 boasts a range of new features including a reflux incline, a lightweight and spacious lift-off bassinet and dual-view breathable mesh sides, making it the perfect sleep solution from newborn to 6 months. The storage shelf on the bottom of the stand is great for keeping the things you need during the night, while the lift off bassinet allows you to carry it wherever you go, making it perfect for daytime naps too.
Visit www.snuz.co.uk

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Solly Baby

Founded by Elle Rowley, Solly Baby‘s signature line of durable, lightweight and stretchy wraps has earned a well-deserved cult following. You can go right from womb to wrap, keeping baby soft, cosy, and calm, quickly making it your baby’s second home for that entire first year. Sustainably made from 100% certified Lenzing Modal (sourced from the pulp of Austrian Beechwood trees), Solly Baby wraps have been worn by some of Hollywood’s most beloved mamas including Anne Hathaway, Pink and Serena Williams. Solly Baby also offer swaddles, sleep gowns, sleepers, hats, and crib sheets.

Visit sollybaby.com

Haakaa

Haakaa is a 100% family owned and operated company that was developed after a struggle to find non-toxic and safe products for the founder’s daughter, Courtney, who was born with special needs. When protecting her health and preserving the environment for her future became a top priority, Haakaa was born. Today, the brand offers an exciting range of baby and maternity products, all made using environmentally-friendly and safe raw materials such as silicone, stainless steel, glass, bamboo, and natural rubber. Haakaa’s standout product is the Silicone Breast Pump, which is made of a single piece of 100% silicone and provides an easy, eco-friendly and effective pumping experience. Its compact size fits perfectly into any handbag or baby bag, making it perfect for long-distance trips, planes, car rides, family BBQ’s or anywhere you would like to express discretely, silently and quickly. Just place over your breast and let the pump do the work for you as it draws your milk using suction.
Visit www.haakaa.co.nz

Hatch

After struggling with long nights awake with her first baby, Ann Crady Weiss and her husband Dave Weiss set out on a quest to make sleep easier. Designed for you to create a custom sleeping environment for your child, Hatch’s Rest+ lets you turn up the white noise and turn on a warm hue for sleepy midnight feedings and diaper changes, customise programs to cue your toddler for those tricky transitions (naps, bedtime and morning) and even encourages better big kid sleep with reassuring lights and snooze-inducing sounds that can stay on all night. The gadget also offers parents hands-free help thanks to Alexa, as well as cord-free capabilities that give parents a backup battery in case of a power outage during a storm or for quick naps around the house.
Visit www.hatch.co

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Gro-To

Gro-To is the brainchild of Zoë Foster Blake, founder of Go-To skincare, author, and mother of two. When Zoë realised she’d turn to her own Go-To products if her baby or toddlers skin was irritated, dry or flaky because she trusted them, and knew what was in them, and knew they would soothe and calm their skin, the idea dawned on her: why not make Go-To for children? And so, in 2016, Gro-To was born. A clean and effective edit of useful, very safe products for babies and kids that parents can trust and kids will love using. Every product is dermatologically tested to be non-irritating and hypoallergenic. Plus, they’re free from silicones, parabens, PEGs, sulfates (SLS/SLES), synthetics and all the usual pests.
Visit gotoskincare.com/pages/gro-to

The Tot

Using her expertise in digital media, marketing and fashion alongside her experience as a mother, Nasiba Adilova founded The Tot as a way of offering trusted advice with mindfully curated safe, non-toxic, innovative and stylish products for conscious parents in a world of overwhelming choices. Where possible, all products featured on the platform are free from pesticides, toxic chemicals, dyes, or anything that may be harmful to you or your baby. More than an e-commerce site, The Tot also cultivates a network of experts in journalism, family medicine, nutrition and more to explore everything from fertility to sleeping, feeding and nutrition, style, gear and wellbeing.
Visit www.thetot.com

Loulou Lollipop

Loulou Lollipop is a Canadian company run and founded by twin sisters Eleanor and Angel, which offers a range of teething jewellery, blankets, pacifier clips, and other baby products. The sisters like to think of their silicone teethers and pacifier clips as chewable “candy,” hence the word Lollipop in their name. By combining a timeless, feel-good aesthetic, memorable pops of colour, and an uncompromising commitment to the safest, highest quality materials, LouLou Lollipop is redefining baby goods.
Visit louloulollipop.com

DockATot

Founded by Lisa Furuland Kotsianis in Sweden, DockATot’s docking stations are multi-functional and multitasking, offering a safe and comfy spot that lets baby rest, lounge, play, cuddle, do tummy time and get diaper changes. All materials used are breathable, machine washable and hypoallergenic. It can also be used to help your child make the transition from a crib to a toddler or big-kid bed by providing a safe and cosy environment within the vast new expanse. No more falling out of bed or clunky bed rails. The Deluxe+ is suitable from 0 to 8 months and the Grand Dock from 9 to 36 months.
Visit dockatot.com

Bumkins

Founded by mum Jakki Liberman in Phoenix, Arizona, Bumkins is a fun, baby-feeding brand designed to make mealtime more memorable. The brand offers a range of products including cute and quirky utensils, placemats and bibs that won’t harm your baby or the environment. Their dishware is made from 100% food-safe silicone and features a strong suction base, meaning no more dishes on the floor. The suction base also makes their dishes ideal for babies learning to self-feed, as the dish can’t slide away.
Visit www.bumkins.com

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