Michael Kors designs the kind of clothing women want to wear. Each collection is filled with easy silhouettes and infused with an all-American feel. Now, the designer is extending that sporty-chic aesthetic to a new line of children’s clothing, reinterpreting the best the womenswear brand has to offer for those of the pint size.
For the spring 2022 season, Michael Kors partnered with the French luxury group Children Worldwide Fashion (CWF) to launch its first kids line. Inspired by its classic MICHAEL Michael Kors assortment, the collection features a range of practical yet cool activewear styles for your mini-me.
The new campaign showcasing the offering was shot in Ibiza, off the coast of Spain, to align with the brand’s quintessential jet-set vibes, while showing off the land, sky, and sea versatility of each piece. Taking the overarching theme to new heights, Michael Kors will host a series of events to celebrate the new expansion, complete with kid-friendly activations.
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The clothing itself includes activewear and easy silhouettes designed with the little ones in mind. Free-flowing dresses and pleated skirts are plentiful. Everyday staples like legging sets, crewnecks, and T-shirts are emblazoned with the brand’s instantly recognisable MK logo print. There’s also a selection of casual accessories (think: baseball caps, bucket hats, and heart-shaped purses), along with swimwear fit for your next family vacation. The capsule allows kids to be kids while offering a collection of fashion-forward pieces that will work hard in their wardrobes.
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This is just a taste of what’s to come from the MK kids assortment. Later this year, shoppers can expect a full children’s offering, including toddler and infant sizes.
To shop the collection it its entirety, stop by one of Michael Kors’s flagship locations or shop online at michaelkors.com.
This article originally appeared on Harper’s BAZAAR US.
- Michael Kors