Anyone obsessed with the world of K-pop is probably heartbroken over superstar girl group, 2NE1’s disbandment.
For those of us not as well-versed in the South Korean pop culture, however, are just affected too—the quartet’s fashion game was so strong, we couldn’t help but become fans (and dance along) the moment their first music video for debut single, “Fire,” hit screens seven years ago.
From ultra punk and über glamorous, to unapologetically urban, the group have aced every fashion equation possible. We round up 2NE1’s best sartorial showcases, music video style.
2NE1’s “Fire” was an inspiring visual overdose of kaleidoscopic jackets, cut-out trousers, avant-garde hairdos and futuristic eyewear inspiration—all set in the most random, albeit entertaining, settings from a confetti-filled dance floor to a larger-than-life deck of cards.
In “Scream,” the girls enter a grandiose but slightly warped mansion, where they dance on dinner tables and around bright green dressing rooms in ensembles by Burberry, Givenchy, Balmain, Versace and KTZ.
In “I Love You,” the four traipse from snow-covered streets to decadent train cabins in pieces by Versace, Chanel and Roberto Cavalli, before busting killer dance moves in coordinated outfits by Mary Katrantzou.
In “Gotta Be You,” a pop art-inspired MV, the girl group wore statement separates by their good friend, Jeremy Scott—Minzy, Park Bom and CL wore animated sweaters from his fall/winter 2014 collection, while Sandara wore a cartoon pullover from Moschino, which Scott is a creative director of.
In “Come Back Home,” they hack into a virtual world where they wreak fashionable havoc against trippy graphic backdrops. Comfortable enough to set fires and front strikes in are outfits by HOOD by AIR, Alexander McQueen, Rick Owens for ADIDAS, and AMBUSH.
In “Happy,” which features cinematography like a candy-coloured explosion on the streets, sees the girls in funky fresh outfits—mostly designed by Jeremy Scott, of course. The Moschino creative director also makes a cameo in the video, decked in a traffic-stopping neon green Adidas x Jeremy Scott bomber and chunky gold chain.
In “Falling in Love,” summer style is interpreted in multiple ways, from graphic mini dresses in a rainbow of colours by way of Mary Katrantzou and Versus Versace; and all-white ensembles by Alexander Wang, another 2NE1 fashion bestie.
By Dana Koh