Apple Bucket
Photo: Apple

This lunar New Year, Apple released a heartwarming short film titled The Bucket, which explores Chinese family traditions in this festive season.

Shot entirely with an iPhone XS by acclaimed filmmaker Jia Zhangke, this film documents a young man’s journey as he returns home after visiting his mother in the countryside. She gifts him with a bucket to bring home- both a symbolic and practical tradition. In the film The bucket symbolises the depth of a parent’s love- unchanging and unfaltering. With iPhone XS’s depth-control function, Zhangke allows his audience to experience the emotive moments shared between the characters on an intimate level by bridging the distance between the actors and audience.

This festive season, slowdown in the midst of our chaotic and frenzied lives to cherish the precious moments spent with our loved ones with iPhone XS’s Slo- mo function. Time is fleeting. Make every memory last with iPhone XS.  Check out Apple’s International CNY campaign below:

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