Bella Hadid‘s latest hair transformation has us seeing double.
Today, the supermodel debuted a curly, platinum bob via a sweet video posted to her Instagram account. In the clip, Hadid—who wears a white tank top and beige low-waisted trousers—sprays hairspray into her new ‘do, which swaps her signature chocolate brown locks for tight tousled curls in bleach blonde, a look reminiscent of Hollywood icon Marilyn Monroe.
Hadid tagged celebrity hairstylist Sam McKnight in the caption.
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The model joins a slew of celebs who have recently taken style inspiration from the late Gentlemen Prefer Blondes star.
At the 2022 Met Gala, Kim Kardashian infamously channeled Monroe by wearing the iconic nude Bob Mackie dress that she wore to sing “Happy Birthday Mr. President” to John F. Kennedy in 1962. (She, too, dyed her hair bleach blonde to match Monroe’s famous curls.) Later, Kardashian wore a second dress that also belonged to Monroe, a glittering green number the actress wore to the 1962 Golden Globe Awards.
Of course, the release of Netflix’s Blonde last September ushered in yet another revival of Monroe’s legacy. In the Andrew Dominik–helmed film, Ana de Armas portrays the late actress, dazzling audiences with her uncanny metamorphosis into Monroe.
Blonde‘s costume designer, Jennifer Johnson, previously talked to BAZAAR.com about getting Monroe’s hairstyle just right on set.
“We made wigs that were just unbelievable. The hairline is so good,” she said. “We made a prosthetic that added to Ana’s forehead Marilyn always wore her hair back and she had this really specific hairline. I actually think she might have had electrolysis to change her hairline, which a lot of actresses did, so she has this little widow’s peak. But when that wig is on, and you see the nape of her neck for instance, and all these really lovely little details of the hair coming down the neck, it’s just so real and personal.”
This article originally appeared in Harper’s BAZAAR US.