Photos: Instagram

We get it. With rumours that technology giant Apple’s new launches were going to be the most massive ones yet, it’s hard to turn down an invitation to the Apple campus to have a look at them firsthand. That’s probably why these fashion stars and celebrities played hooky from the front rows and runways of New York Fashion Week to decamp to One Infinite Loop for Apple CEO Tim Cook‘s presentation (TBH, we would too). Here, we round up all the A-listers who made an appearance for the world’s most forward-thinking technology brand’s jaw-dropping releases.

1. Naomi Campbell

apple special september event
Photo: Via @musingmutley’s Instagram Stories

2. Karlie Kloss

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🍏 HQ @virgilabloh

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3. Virgil Abloh

4. Nicole Warne

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