Solange Is Calvin Klein’s Newest, Coolest Model

The singer stars in the brand's new ads with her "musical family."

Calvin Klein

Photo: Willy Vanderperre

Calvin Klein knows how to pluck the right talent out of the music scene to star in its ads. Recent campaigns have featured The xxYoung Thug, and even the ever-elusive Frank Ocean. (And let’s not forget Justin Bieber‘s famous stint with the brand.)

Solange is the newest addition to that roster. The 31-year-old Houston native stars in the American label’s latest campaign, creative directed by Raf Simons and shot by Willy Vanderperre. In the shoot, the younger Knowles sister models Calvin Klein’s denim and iconic logo underwear.

Related article: Jake Gyllenhaal Brings His Acting Chops To Calvin Klein’s Eternity Campaign

Calvin Klein

Photo: Willy Vanderperre

But Solange doesn’t star alone; the Grammy winner brought along her “musical family” to appear in the ads with her. Singers and songwriters Dev Hynes (better known as Blood Orange), Kelela, Caroline Polachek, and Adam Bainbridge of Kindness pose alongside Knowles in a bare barn, decked in blue jeans and white intimates.

“Big love to @calvinklein , raf simons, and the whole calvin team for this moment of celebrating my musical family, and for capturing us so authentically us. #MYCALVINS,” she wrote in an Instagram post celebrating the campaign.

Related article: Exclusive! Your First Look At Calvin Klein’s Fall/Winter 2017 Campaign

Calvin Klein

Photo: Willy Vanderperre

With this campaign, Calvin Klein also updates its signature #MyCalvins branding, by adding a new facet to the slogan: “Our family.” The ads, which are slated to run from the holidays until spring 2018, will feature different groups of people, or “families,” who are connected “stylistically, musically, and culturally,” the brand said in a statement.

Calvin Klein

Photo: Willy Vanderperre

Solange’s close circle is just the first of many to be highlighted, featuring the slogan “Our Music” on each image. We can only imagine what a Calvin campaign starring her biological family—including Beyoncé, their mother Tina Lawson, and all—would look like.

Calvin Klein

Photo: Willy Vanderperre

Related article: Watch: Raf Simons And The XX Team Up For A New Music Video

This article originally appears in Harper’s BAZAAR US.

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