Calvin Klein knows how to pluck the right talent out of the music scene to star in its ads. Recent campaigns have featured The xx, Young Thug, and even the ever-elusive Frank Ocean. (And let’s not forget Justin Bieber‘s famous stint with the brand.)
Solange is the newest addition to that roster. The 31-year-old Houston native stars in the American label’s latest campaign, creative directed by Raf Simons and shot by Willy Vanderperre. In the shoot, the younger Knowles sister models Calvin Klein’s denim and iconic logo underwear.
But Solange doesn’t star alone; the Grammy winner brought along her “musical family” to appear in the ads with her. Singers and songwriters Dev Hynes (better known as Blood Orange), Kelela, Caroline Polachek, and Adam Bainbridge of Kindness pose alongside Knowles in a bare barn, decked in blue jeans and white intimates.
“Big love to @calvinklein , raf simons, and the whole calvin team for this moment of celebrating my musical family, and for capturing us so authentically us. #MYCALVINS,” she wrote in an Instagram post celebrating the campaign.
With this campaign, Calvin Klein also updates its signature #MyCalvins branding, by adding a new facet to the slogan: “Our family.” The ads, which are slated to run from the holidays until spring 2018, will feature different groups of people, or “families,” who are connected “stylistically, musically, and culturally,” the brand said in a statement.
Solange’s close circle is just the first of many to be highlighted, featuring the slogan “Our Music” on each image. We can only imagine what a Calvin campaign starring her biological family—including Beyoncé, their mother Tina Lawson, and all—would look like.
Related article: Watch: Raf Simons And The XX Team Up For A New Music Video
This article originally appears in Harper’s BAZAAR US.