As a consummate showgirl, Dion has always loved fashion. In fact for the past five years, she’s nearly exclusively worn couture for her own performances – from Schiaparelli to Versace. But her status as an avant-garde style maverick is entirely new.
This is how she did it.
She’s wearing buzzy labels
While Dion has shown a commitment to couture before, her interest in left-field labels has earned her serious style kudos. We’re talking about her love of Balenciaga, Vetements, Givenchy, Balmain and Off-White. For a commercial celebrity known for power ballad, this was an unexpected twist.
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She’s hired a relevant stylist
Dion hired Law Roach a year ago, who introduced her to the avant-garde designers she’s worn of late. She contacted the self-described”image architect” after seeing his work with Zendaya, who he also styles. “Fashion is supposed to be polarising,” Roach said. “Everybody’s not supposed to like everything you do. If that does happen, it’s boring for me.”
Fashion loves irony and nostalgia
Drake recently called Dion an “icon” and said he wanted to get a tattoo of her. There’s nothing hipsters and indeed the fashion world love more than irony – just look at the popularity of Vetements’ Bieber merch hoodies and their sell-out DHL T-shirts. Last year, Dion endorsed the brand and showed her sense of humour by wearing one of its oversized Titanic hoodies. Her recent London show dates were attended not only by middle-aged men and women, but also by twenty-somethings who enjoy the nostalgia and irony in listening to such mainstream music.
She’s the smiling enthusiastic opposite of the fashion industry
She is obsessed with fashion
A recent interview uncovered the depth of Dion’s interest and dedication to fashion. She keeps a master file divided into mini files of pages torn from magazines, circles looks from collections’ special issues, turns down pages, and gets annoyed when a look or accessory is not produced and the sample is un-buyable. Dion has an encyclopedic knowledge of fashion.
She doesn’t do casual
Imagine Dion in tracksuit bottoms and a baggy T-shirt. You can’t because it would never happen. Like Lady Gaga and Rihanna, her wardrobe choices are bold, big and dramatic. They don’t dress like mortals; they’re pop stars and dress accordingly.
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She refuses to ‘dress for her age’
Dion is 49, which in fashion terms is over-the-hill, regardless of how many token mature women luxury labels cast in their campaigns. It would be patronising to congratulate Dion for wearing thigh-high Balenciaga boots and leather Dior dress because of her age. It’s not mad to think that anyone over the age of 30 is buying luxury items – after all, they’re the people with the salaries to afford them. Nonetheless, it’s glorious to see a 49-year-old refuse to conform to the ageist expectations of her.