Emily Ratajkowski, Paco Rabanne
Photo: Paco Rabanne

Emily Ratajkowski is the new brand ambassador for Paco Rabanne Parfum. The American actress, model and activist will be the face of the label’s new feminine fragrance, launching later this year.

It is the first fragrance campaign for Ratajkowski, who is known for her roles in films such as Gone Girl, and passionate social media presence. This marks the 26-year-old’s second major beauty campaign; she’s also the face (and hair) of Kerastase.

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Emily Ratajkowski, Paco Rabanne
Photo: Paco Rabanne

In newly-released black-and-white images from the Paco Rabanne campaign, the actress looks casual and relaxed, wearing a plain white T-shirt and jeans. Her beauty look is similarly pared-back – with slept-in eyeliner and either a sleek ponytail or messy waves – accentuating her natural beauty.

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It remains to be seen what the fragrance advert will look like in full, or indeed what the perfume will smell like. Keeping in mind Ratajkowski’s previous discussions on sexuality, in particular the innate sexism of criticising women for showing ‘too much’ skin, we predict that it’s going to be a positive celebration of feminine sensuality in all its many forms.

Emily Ratajkowski, Paco Rabanne
Photo: Paco Rabanne

Related article: Is Emily Ratajkowski Launching Her Own Swimwear Brand?

This post originally appeared on Harper’s Bazaar UK