Unraveling The Mystery Behind Blake Lively Deleting All Her Instagram Photos
She unfollowed Ryan Reynolds and is only following people named Emily Nelson
Photo: Getty
Blake Lively Instagram Delete
Try not to fly into an utter panic, but something very weird is going on with Blake Lively's Instagram. By which we mean, it currently looks like this:
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Photo: Instagram
Blake Lively Delete Instagram
Not only that, but the actress no longer follows her husband Ryan Reynolds and is only following 27 random people named Emily Nelson.
Photo: Instagram
Blake Lively Delete Instagram
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Like...whattup with that?
Just some casual viral marketing, that's what! From what we can tell, Blake is just extremely invested in her new movie A Simple Favor's marketing campaign—to the point where she was willing to delete her entire Instagram account in the name of buzz.
The film co-stars Anna Kendrick and is about a woman named Emily Nelson who mysteriously vanishes. Guess Blake is pulling a Jared Leto and going meta!
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This article originally appeared on Harper's BAZAAR US.