Gucci is clearly set for world domination, because the brand just announced that it’s hosting its own music festival, named #C2CMLN.
On 30 March, the fashion house will be opening the doors to its Milan headquarters, where VIPs will be privy to an electronic-music event headlined by the Venezuelan producer Arca.
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He may not be a household name, but you’ll certainly recognise the people he’s collaborated with in the past: Kanye West, Björk and FKA Twigs.
Gucci has also selected Amnesia Scanner, London’s Gaika and Toxe to round out the line-up.
In addition, the brand will also be providing visuals by the artist Jesse Kanda, who has previously worked with Maison Margiela and Comme des Garçons.
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Basically it sounds like the evening will be a sensory feast (not just because of all the Gucci merchandise the guests are sure to be swinging).
The announcement follows Gucci’s recent launch of a coveted capsule T-shirt collection.
Designed by the creative director Alessandro Michele, the Dover Street Market Ginza line includes three T-shirt styles branding the signature Gucci logo, all with a twist.
The catch? The capsule collection comprises a limited run of 10 pieces each. You also might need to arrange a quick trip to Japan to pick one up, as they’re currently being sold exclusively at Dover Street Market Ginza.
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From: Harper’s BAZAAR UK