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Gucci Is Hosting Its Own Electronic Music Festival

Gucci Is Hosting Its Own Electronic Music Festival

Next up, world domination

Gucci
Gucci

Photo: Getty

Gucci

Gucci is clearly set for world domination, because the brand just announced that it's hosting its own music festival, named #C2CMLN.

On 30 March, the fashion house will be opening the doors to its Milan headquarters, where VIPs will be privy to an electronic-music event headlined by the Venezuelan producer Arca.

Related article: Gucci Enlists A Whole Cast Of Newcomers For Latest Campaign

He may not be a household name, but you'll certainly recognise the people he's collaborated with in the past: Kanye West, Björk and FKA Twigs.

Gucci has also selected Amnesia Scanner, London's Gaika and Toxe to round out the line-up.

In addition, the brand will also be providing visuals by the artist Jesse Kanda, who has previously worked with Maison Margiela and Comme des Garçons.

Related article: Gucci Is Making High Fashion Memes Now And People Are Loving It

Gucci

Photo: Getty

Gucci

Basically it sounds like the evening will be a sensory feast (not just because of all the Gucci merchandise the guests are sure to be swinging).

The announcement follows Gucci's recent launch of a coveted capsule T-shirt collection.

Designed by the creative director Alessandro Michele, the Dover Street Market Ginza line includes three T-shirt styles branding the signature Gucci logo, all with a twist.

The catch? The capsule collection comprises a limited run of 10 pieces each. You also might need to arrange a quick trip to Japan to pick one up, as they're currently being sold exclusively at Dover Street Market Ginza.

Related article: 7 Things To Know About Gucci’s Fall 2017 Show

From: Harper's BAZAAR UK

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