J.W. Anderson is the newest fashion designer to give a makeover to the Diet Coke bottle. Following the footsteps of high-profile maestros Karl Lagerfeld and Jean Paul Gaultier, the British designer is all set to put his creative skills to test by designing a Diet Coke bottle inspired from his fall 2015 women’s ready to wear collection. It also marks the first time that Diet Coke has used photography on its bottles.
Features two limited-edition designer Diet Coke bottles, t-shirts, a totebag and notebook, the collection forms part of the drinks giant’s ‘Regret Nothing’ campaign—which encourages consumers to “embrace their impulsive side”.
His designs will be available to buy from 17 August worldwide as part of a limited-edition collector’s Diet Coke box set at Harvey Nichols.