Inspired by tourist-favorite Taiwanese night markets, Shilin Singapore returns for its second year, this time reimagined through virtual lenses. Featuring about 100 local and regional digital pop-up stores from those with cult-like followings to up-and-coming brands, the festival promises to be an immersive experience like no other. The two-weekend event is happening on 12 to 14 June and 19 to 21 June.
Shilin Singapore will be introducing four interactive zones—Eat, Shop, Play and Fun—as part of its new online format, which makes it Singapore’s first and largest digital festival of its kind to date.
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The festival will encompass virtual hangouts (easy-to-follow cooking segments); live streams of products; sumptuous food for purchase such as lu rou fan (or Taiwanese braised pork rice); games by GOMO by Singtel, their Official Digital Mobile Partner; variety shows hosted by established content creators; and dynamic performances by Left Profile artist Lee Teng, local musicians Cha Ban Sheng, Nat Wu, Yokez, Marcus Lee and Jay (Circo) and Taiwanese singer Caryson. All purchases and deliveries will be fulfilled by Singaporean ecommerce platform Shopee—their official lifestyle partner.
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“As organisers of experiential events, this year has been quite the curveball that we are ready to tackle as boundary-pushing innovators in the creative retail and events industry. With COVID-19 proving to be a major setback for local retailers and F&B businesses, we saw healthy sign-up rates due to originality of a digital festival format, the flexibility we can give to our stakeholders and the avenue we provide to generate revenue,” says Kent Teo, Founder and CEO of Invade. “We worked to create a seamless and fuss-free process for our vendors to use these services, and are even looking to host their digital stores beyond the festival dates, which will allow them to utilise the platform to earn further revenue for the foreseeable future.”
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