Emma Watson is celebrating the release of Little Women by encouraging strangers to read the Louisa May Alcott classic. The actress – who plays Meg in the Greta Gerwig adaptation – has teamed up with The Book Fairies in an effort to get thousands of people to find and read the book.
The concept is that 2,000 copies of ‘Little Women’ (in over 100 different editions) have been hidden in 38 countries across the globe, in cities including London, New York and yes, even Singapore, all of which have a personal note written from Watson. It is the largest book fairy event ever.
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I'm excited to reveal a global effort with @bookfairiesworldwide to hide 2,000 copies of Little Women! #LWBookFairies starts today and features over a hundred different editions of Louisa May Alcott’s classic novel to celebrate the release of #LittleWomenMovie, every one of which has a special note from me inside. 38 countries are involved in the campaign, and it’s going to be the largest book fairy event ever – follow the hashtag to see where they are being hidden over the next few days! Do you believe in book fairies? #ibelieveinbookfairies
“I’m excited to reveal a global effort with @bookfairiesworldwide to hide 2,000 copies of Little Women! #LWBookFairies starts today and features over a hundred different editions of Louisa May Alcott’s classic novel to celebrate the release of #LittleWomenMovie, every one of which has a special note from me inside.
“38 countries are involved in the campaign, and it’s going to be the largest book fairy event ever – follow the hashtag to see where they are being hidden over the next few days! Do you believe in book fairies?”
This is not the first time that avid reader Watson has taken part in a book fairy event – she previously hid copies of books by feminist authors around numerous citites to celebrate International Women’s Day.
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According to The Book Fairies in Singapore, they have 25 copies of Little Women which they will be hiding island-wide from now until mid January 2020. Some of the places the Fairies will be hiding their books are around: Wisma Atria, Orchard Road, Regent Singapore, Sentosa Island, Singapore General Hospital and the Central Business District among others. Be sure to follow @bookfairies_singapore and @bookfairiesworldwide as well as the hashtag #LWBookFairies on Instagram to find out where you can get your hands on a copy.
When asked about the campaign, Cordelia Oxley, Book Fairy in Chief said “I absolutely adored working on this campaign, which has brought together by so many different groups of people. Almost a year in the making, it’s a true celebration of Louisa May Alcott’s classic and has sent the world into a literary treasure hunt. The note from Emma is something that many people would like to hold in their hands, and the novel has a lasting popularity that spans continents. Coupled with the excitement around the upcoming film, it’s created such a buzz! I have an amazing group of book fairies in Singapore who have done The Book Fairies proud with #LWBookFairies.”
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Book fairies are happy, happy people. This is the state you would normally find a book fairy in – searching for the perfect place to leave a book that is likely to make a stranger’s day while trying to avoid being seen 💚 Anyone can be a book fairy. All you need is a pile of books to ‘donate’, some official stickers and an idea of where you’d like to hide the books! The wonderful Emma Watson kicking off our #LWBookFairies activity in London 😊 #ibelieveinbookfairies #emmawatson.
This article originally appeared on Harper’s BAZAAR UK with additional reporting by Gracie Stewart.