As director of fashion partnerships at Instagram – and with 800k plus followers of her own – Eva Chen is well placed to give advice on how to be successful on the social-media platform.
The former magazine editor is now just as well known for her back-seat pictures (you know the ones) as she is for her fashion connections, and you’re just as likely to find her outside sledging with her children or sweating it out in the boxing ring as you are sat pristinely front row at the shows – thanks to her documenting all of the above religiously on Instagram. And that’s precisely her top Insta tip; don’t share what you think others want to see – share the real you.
“Show the high points, yes, but also talk about the things that are challenging for you,” she told us. “Be open and be honest.”
From how to use stories to the power of video, she shares her top tips for gaining more followers and getting more likes on Instagram (and let’s face it, who doesn’t want that?).
Watch and learn above.
This article originally appeared on Harper’s BAZAAR UK.