
Flowers have been known to be associated with a myriad of symbolic meanings and play a big part in adding festive cheer. Many events and celebrations are no exception when it comes to floral displays and romantic bouquets.
Enter The Floral Atelier (TFA), founded by ex-Goldman Sachs financier, Lelian Chew. TFA aims to be more than just flowers—besides specializing in floral arrangements, it serves up custom designs, event styling, workshops and subscriptions, bringing a holistic experience and unique aesthetic to the local floral scene.

Following an impressive portfolio of work with brands such as Louis Vuitton, Valentino, Bentley Motors and Balenciaga since it launched in 2015, TFA recently unveiled its new flagship store at The Paragon. Expect in-store exclusives such as the Eternity and Signature Petite Bloom Box collections that are perfect complements to any celebration and interior, as well as weekly-curated colour concepts that will ignite your floral fantasies. With attention to detail, gifting and packaging, you can be assured of beauty, quality and craft no matter the occasion.

Photo: The Floral Atelier
Fulfill your floral needs this Mother’s Day and more with TFA’s offerings at its new flagship located at The Paragon, #03-K1, its first Tiong Bahru atelier or online.
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