Gwyneth Paltrow has revealed that she plans to separate herself from her lifestyle website, Goop. Speaking at the 2016 Sage Summit in Chicago, the actress and businesswoman explained how she saw the future of the site.
“In order to build the brand I want to build, its scalability is limited if I connect to it,” Paltrow said. “So I always think, ‘How can I grow the brand? How can I separate myself from the brand?’ and I think its going to be more its own brand. My dream is that one day no one will remember that I had anything to do with it.”
Paltrow launched Goop in 2008 and has grown it into one of the most well-known lifestyle websites in the world. In her speech, she went on to describe running her own business as “an amazing journey”.
From: Harper’s BAZAAR UK