Last week, Kim Kardashian West launched a new line of “solution wear” called Kimono, aimed at modernizing the world of shapewear with “solutions that actually work.” The beauty mogul’s other brands, Kimoji and KKW Beauty riff off her first name as well—but without referencing an age-old, traditional Japanese garment.
The surmounting backlash to the brand’s name, which includes Kim’s name but also aligns historic and traditional Japanese clothing with undergarments, prompted a reaction from Kim Kardashian West today. The beauty, fashion, tech, and reality TV entrepreneur announced that she plans to relaunch the line under a new name in the coming weeks.
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Despite Kim’s original comments that she had no plans to rename the brand, Kardashian West’s posts on Instagram and Twitter noted that her direct communication with her audience resulted in her decision to rebrand: “I am always listening, learning and growing — I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon.”