Kim Kardashian might be the queen of Instagram among the Kardashians, but when it comes to the Kardashian/Jenner sisters’ new personal apps, Kylie Jenner reigns supreme. Almost from the moment the sisters’ apps launched, Kylie’s app soared to the top of the pack, with Khloe, Kim, and Kendall falling in line behind her.
In an interview with Time (which just named Kylie one of the 30 most influential teens of 2015), Kylie tried to put her finger on exactly what makes her app the most popular one in her family. It would seem it’s all in the approach.
“Kim’s older, she has a different fanbase, and she’s also — the difference between our apps is hers is very perfect. It’s simple, everything is black and white,” Jenner said of her sister’s much more calculated content strategy. “Mine is more, I invite the cameras over and say, ‘Oh, hey, let’s just do this.’ We do makeup tutorials and I’m laughing and talking. I know my fans are my age or younger than me, so, I just like to show my personality and show my fans my home and my dogs. I get really personal.
“Kim is so inspirational and she has the biggest drive,” Kylie shared. “She’s so dedicated, she’s so smart, she’s such a businesswoman, and she’s always doing something and thinking of new ideas. She has inspired me to have a great work ethic.”
Plus, we all know Kylie looks to Kim for style cues.