Lady Amelia Windsor, Prince William and Prince Harry‘s stylish third cousin, recently shared a sponsored post on Instagram. But the photo, which reads “paid partnership with Michael Kors” had some royal fans questioning—can she do that?
We don’t see working royals like Meghan Markle or Kate Middleton promoting brands on social media—in fact, they’re not even on social media at all—but in Lady Amelia’s case, being a royal influencer is acceptable.
“In short there is no actual protocol that applies to this particular case,” royal commentator Omid Scobie tells BAZAAR.com. “While it would be highly inappropriate for a working member of the royal family to accept money for product endorsements, Lady Amelia Windsor is 37th in line to the throne, does not have an official role and doesn’t receive any tax-payer funded privileges, such as private protection.”
It also makes sense that the 22-year-old royal would be a fashion influencer, because she’s a frequent fashion week attendee and has already done some modeling work. “Amelia has collaborated with a number of fashion houses in the past and has modeled for the likes of Dolce & Gabbana,” Scobie said.
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“She has a keen interest in fashion and expressed hopes to work in the industry after she graduates from university, so why not make a little money on the side while finishing her studies,” he added. “Those Edinburgh fees aren’t cheap!” (She goes to college at University of Edinburgh.)
We’ve missed seeing Meghan Markle’s Instagrams since she deleted her account in January, but at least we have Lady Amelia’s stylish (and sometimes sponsored) posts to scroll through.