- – Lady Gaga‘s website for her forthcoming cosmetics and skincare line, Haus Beauty, quietly launched over the festive season.
- – The singer and performer trademarked the name Haus Beauty back in February 2018, and fans have been eagerly awaiting the release of the brand ever since.
- – The website for HausBeauty.com is currently just a blank screen, with an email sign-up box, encouraging users to sign up to receive further info.
2018 has been an incredibly busy year for Lady Gaga. From her starring role in Oscar-contender A Star Is Born, to her multiple Grammy nominations, to the opening of her Las Vegas residency ENIGMA, the singer has worked non-stop. And it seems as though 2019 is going to be just as hectic.
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Some eagle-eyed fans found out earlier this year that Lady Gaga‘s company, Ate My Heart Inc., had filed a trademark for Haus Beauty. According to Allure, the trademark covers everything from foundation, to lipstick, to perfume, to facial cleanser, to highlighter, to nail polish, leading fans to believe that Lady Gaga will be following in Rihanna‘s footsteps and the immense success of Fenty Beauty.
A quick look at the singer’s Instagram reveals that Lady Gaga has been dropping hints and, more importantly, hashtags regarding her forthcoming beauty line:
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To create this Futuristic Old Hollywood style glam by @sarahtannomakeup she used a soft veil of glitter over the lids @marcbeauty “Sequins” in “Spotlight” pressed all over with fingertips. Lined eyes heavily with “In Doubt” shadow from Smartorial palette as a liner then added some silver glitter with mixing medium to intensify the metallic effect and finished with a silver metallic foil to the center to mimic the custom Givenchy dress. #haus #hausofgaga #hausbeauty #redcarpet