Lorde Is Doing Away With CDs For The Release Of Her Third Album, Solar Power
"I didn't wanna make something that would end up in a landfill in 2 years."
Lorde's return to the top of the charts is eminent with her third studio album, Solar Power, slated for an August 20 release. But this time around, the New Zealand–based pop star is taking a sustainable approach to sharing her music with the world.
Per Billboard, the singer released a statement expressing why she will not have her upcoming album pressed into CDs this time around. The entire project was inspired by the importance of taking care of the environment and preserving the world—and it wouldn't make sense for her to release her music in a way that would eventually go against that mantra. Instead, Lorde will give fans the option to purchase an eco-friendly "music box" if they desire something physical in addition to the streamable album; it'll come with handwritten notes, exclusive photographs, and a download card.
Lorde will be selling copies of the record in vinyl form also.
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"I decided early on in the process of making this album that I also wanted to create an environmentally kind, forward-thinking alternative to the CD," Lorde explained. "I wanted this Music Box product to be similar in size, shape and price to a CD, to live alongside it in a retail environment, but be something which stands apart and that’s committed to the evolving nature of a modern album."
Lorde gave more details about the music box concept in a note on her official website, writing, "No CDs this time. I didn’t wanna make something that would end up in a landfill in 2 years, but more than that, I wanted to make something that symbolised my commitment to asking questions of our systems, and making stuff with intention and sensitivity."
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Along with announcing the release date for Solar Power, Lorde also confirmed that she will embark on a world tour to support the new project come 2022 and teased what fans would soon be hearing on the upcoming record.
"The album is a celebration of the natural world, an attempt at immortalizing the deep, transcendent feelings I have when I'm outdoors," Lorde shared. "In times of heartache, grief, deep love, or confusion, I look to the natural world for answers. I’ve learned to breathe out, and tune in. This is what came through."
This article originally appeared on Harper's BAZAAR US.
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